International visitors and exhibitors are an important segment of trade show participation. Some organizers even offer special visitor programs and exhibitor pavilions to their overseas participants. The rules that govern how we handle the personal information associated with these participants have changed.

Savvy event organizers of the trade show and meeting industry are increasingly turning to wearable beacon technology to deliver real-time analytics and behavioral data to show organizers, exhibitors and attendees. The process is simple; a wearable beacon is attached to and subsequently…

Show organizers are often plagued with trying to gather and make sense of relevant information from current and past shows. Just getting their data can be difficult. Pulling data from multiple sources and compiling lists of data into systems that are not robust enough to handle the information used…