Online registration for trade shows has come a long way over the years. Simple two or three page websites with a just a few registration categories, business rules, and demographic questions are a thing of the past. Show organizers now expect a lot more functionality – everything from mobile optimization to sophisticated web service integrations – all aimed at creating a high-tech user experience and driving registrations. We’ve assembled a list of our most popular tips and tricks, from the…

International visitors and exhibitors are an important segment of trade show participation. Some organizers even offer special visitor programs and exhibitor pavilions to their overseas participants. The rules that govern how we handle the personal information associated with these participants…

Savvy event organizers of the trade show and meeting industry are increasingly turning to wearable beacon technology to deliver real-time analytics and behavioral data to show organizers, exhibitors and attendees. The process is simple; a wearable beacon is attached to and subsequently…