Not so long ago, many trade show organizers stopped mailing badges due to improved badge printing technologies. With a simple barcode on their registration confirmation, an attendee can get their badge printed in a matter of seconds. What this meant, though, is that there were many more check-in stations required at the event. It would be normal to walk into a convention center to see massive registration areas capable of producing tens of thousands of badges over a few days. As the years go…

Online registration for trade shows has come a long way over the years. Simple two or three page websites with just a few registration categories, business rules, and demographic questions are a thing of the past. Show organizers now expect a lot more functionality – everything from mobile…

International visitors and exhibitors are an important segment of trade show participation. Some organizers even offer special visitor programs and exhibitor pavilions to their overseas participants. The rules that govern how we handle the personal information associated with these participants…