TrafficMax: Frequently Asked Questions

I. General FAQs

How do I place my order for TrafficMax?
Log on to www.compusystems.com/order and enter your username and password. Then select the show for which you would like to order a list. At the main show screen, click on the “Next Step” button under the heading “List Rental & Marketing.”

My company does not use credit cards, can I pay with a company check?
Yes. At the payment screen, select “Check” in the “Payment Type” field. You can then mail your check to:

CompuSystems, Inc.
Attn: TrafficMax Payment – Check Enclosed
2805 S. 25th Avenue
Broadview, IL 60155

Once your check has been received, your list will be e-mailed to the address you specified with your order within 24 hours. (The Check option does not apply for E-mail Broadcast or Postcards)

When is TrafficMax available?
Each show will have e-mail notifications sent to the key contact if TrafficMax is offered.

What service options are offered with TrafficMax?
TrafficMax offers four features: List Rental, E-mail Broadcasting, Label Printing, and Postcard Fulfillment. Features may vary for each individual show.

II. List Rental FAQs

What contact information will I receive for the list that I rent?
The contact information differs from show to show and is determined by Show Management. To find out what information is available for your show: Start from within the TrafficMax system and click the “Next Step” button under the heading “List Rental and Marketing.” Then click into the “List Rental” feature, this will display both the cost and the fields that you will receive in your download as long as the registrant has included all of the information.

How long will it take for me to receive my list?
You will receive your list immediately if you are paying with Visa, MasterCard, or American
Express (note: we do not accept Discover). Once you’ve entered your card information and your payment has been approved, the system will display your order number and receipt along with a link located on the receipt page to download your list.

How many times can I use the list that I rent?
This list may only be used one time. The one time rental use is for one marketing campaign for EACH list rented.

What are the different file output options?
You have three output options: Comma Separated Variable/Microsoft Excel Format (CSV), Tab Delimited, and Fixed Length Field.

III. E-mail Broadcast FAQs

Do I receive the list of contacts that I select when I use the broadcast e-mail feature?
If you use the HTML option for your e-mail, you will receive a partial list of contacts that includes the contact’s first and last name in addition to the company name. This list can be an effective tool in determining if the people that you promote to stop by your booth.

If the plain text option is used you will not be provided with a partial list. This is only available with the HTML option.

After I submit my order, how long does it take for my e-mail broadcast to go out?
It goes out instantaneously. Therefore, be aware that once your e-mail is sent, it will immediately broadcast to your entire list.

Note: Some show organizer require approval prior to e-mail transmission. This will be shown on the e-mail broadcast ordering page, if applicable.

Can I preview my e-mail message before it is sent?
Yes, There is an option to send a test e-mail to three recipients before the order is processed. You will also be able to preview the message as well.

What if the recipients want to opt-out?
Opt-out links are added to your message automatically and opt-out requests are managed for you.

Will I be able to track the effectiveness of my broadcast e-mail?
Yes, if the HTML feature is used. You have the ability to view real-time tracking reports and
determine immediately how many e-mail messages were opened and how many times the links in your e-mail message were clicked. The plain text option will not have this feature available.

IV. Label Printing FAQs

Do I need a specific label stock?
Yes. Our system requires that you use the Avery 5160 label stock.

Do I receive the list of prospects when I order the Label Printing feature?
The only version of the list you will receive is a pdf that displays your prospects in an Avery 5160 label format.

I still have questions. Where can I get more information?
Contact our list marketing specialist at: 708.786.5565 or

E-mail: trafficmax@compusystems.com