Advance Promotion
According to studies conducted by the Center For
Exhibition Industry Research (CEIR), a well-planned pre-show promotion
to show registrants can increase booth traffic by 50%. CSI has a
pre-show promotion program that combines a powerful Internet list-marketing
tool with vital marketing information to help exhibitors execute
a successful pre-show promotion. Our list-marketing tool, TrafficMax,
allows exhibitors to select a highly-targeted list of show registrants
categorized by industry segments and demographic profile. After
selecting a list, exhibitors can:
- Receive the file e-mail within seconds
- Send a HTML broadcast e-mail promotional message and track its effectiveness
- Print mailing labels
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