News & Press

CompuSystems Puts Post-Trade Show Follow-Up in Hands of Attendee

Broadview, IL –- Looking for a quick and easy way to contact the exhibitor you visited at a recent trade show who has a product you want to know more about?

CompuSystems, Inc. (CSI) created BuyerConnect, a service that helps buyers keep track of the exhibits they visit during an exhibition.

“BuyerConnect is a reverse lead retrieval system designed to help buyers by enhancing the value of their trade show experience,” said Paul McCaffray, CSI Executive Vice President and COO. “Anytime an attendee’s badge is scanned by an exhibitor on the exhibit hall floor using a CSI lead retrieval product, the exhibiting company’s information is automatically uploaded to a website for the buyer’s use post-show. CSI will contact each attendee by e-mail within one or two days after the show giving them a password that will provide them with easy access to their exhibitor contact list on a secure Internet website.

“A study by the Center for Exhibition Industry Research found that 80 percent of the leads collected by exhibitors during a trade show are not followed up,” McCaffray continued. “BuyerConnect puts the follow-up into the hands of the attendees, enabling them to easily recall which exhibitors they were interested in. There is no cost to the attendee – and no additional cost to exhibitors – for this service.”

Exhibitors who participate in the program will have tent signs in their booth notifying buyers that they are participating in the program. The BuyerConnect service is available from exhibitors using CSI’s CompuLEAD lead retrieval devices.

CompuSystems is a full-service registration and lead retrieval provider for the exposition industry. CSI offers a broad range of services for show organizers, exhibitors and attendees. The company’s mission is to help customers achieve the best possible trade show experience by providing innovative technology and cutting-edge products and services, backed by the most experienced professionals in the industry.

For more information about BuyerConnect, visit the company website at www.compusystems.com or contact Chris Williams, Senior Vice President of Sales at 708.344.9070, extension 202.