News & Press
CompuSystems and Validar “Rev Up” with a New Partnership
Broadview, IL – February 5, 2007 - CompuSystems,
Inc. (CSI) and Validar Corporation have partnered in a new service
for “VIP” exhibitors at trade shows.
The new service is named RPM, an acronym for Record
– Post – Manage, the three steps addressed in the lead
management process. Used in conjunction with the exhibitor’s
own PC, this new service has been designed as an easy-to-use, plug-and-play
system.
In Step 1, RPM allows the exhibitor to read and
record attendee badges of virtually any format (barcode, mag-stripe,
smart cards, even business cards) and automatically populate the
data into the opening of a booth survey or qualification form, even
if the exhibitor’s pc is also being used for booth presentations
and demos. In Step 2, the exhibitor can then post leads to a secure
web portal for creating reports and data views of their choosing.
Finally, in Step 3, RPM helps the exhibitor to manage their lead
data in a multitude of ways to measure the show’s impact on
sales. All this can be done without installing any software onto
the exhibitor’s pc.
“RPM is especially beneficial for those companies
who exhibit in multiple trade shows every year, the “VIP’s”
of the trade show business”, said Paul McCaffray, executive
vice president and COO of CSI. “It allows them to use the
same tool for lead management at all their shows. Convenient and
cost effective, it also allows for seamless integration with a salesforce
CRM system. Having Validar - a premier developer of interactive
software - as our partner in the development of RPM has been a huge
plus for us.”
“Validar is thrilled to have partnered with
CompuSystems,” according to Victor Kippes, president and CEO
of Validar. “Their industry leadership and innovation are
well-recognized. CSI’s lead management expertise will be invaluable
to the VIP exhibitors that can take advantage of the capabilities
of RPM.”
CompuSystems is a full-service registration provider
for the exposition industry, offering a broad range of services
for show organizers, exhibitors and attendees. CSI’s mission
is to help its customers achieve the best possible trade show experience
by providing innovative technology and cutting-edge products and
services, backed by the most experienced professionals in the industry.
For more information visit the company website at www.compusystems.com.
Validar Corporation is a Seattle-based provider
of interactive marketing campaign and event software. Formerly a
venture-funded company, Validar is now privately and majority owned
by its employees. Validar’s customers include a growing list
of Global 1000 companies. For more information visit the company
website at www.validar.com.
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