News & Press

CompuSystems Offers Easy Way for Exhibitors to Follow Up on Trade Show Leads

Broadview, IL - May 7, 2007 - CompuSystems, Inc. (CSI) has developed a new program that solves a trade show exhibitor’s most difficult problem—following up on leads.
           
“Eighty percent of the leads taken at trade shows by exhibitors are never followed up on, according to industry studies,” said Paul McCaffray, CSI's Executive VP and COO. 

“We’ve addressed this problem by adding a new exhibitor component to our popular BuyerConnect service for attendees. Now, it’s easy for exhibitors to keep track of and connect with attendees who stop by their booth.”

The new upgrade allows exhibitors to:

• View, sort, and print leads

• Follow up with a post-show broadcast e-mail to all their leads

• And print mailing labels from their list of leads for a post-show mailing 

“Best of all, this new service is free to exhibitors who rent a CompuLEAD device to scan attendee badges in their booth,” McCaffray continued. “After the show, exhibitors receive an email from CSI with their personal list of booth contacts. They can sort, print, and download their contacts. They can even follow up with them by sending a professional-looking broadcast e-mail right from the system. It’s a great way to continue interacting with attendees beyond the show.”