Broadview, IL – July 7, 2006 –CompuSystems, Inc.(CSI) announced that it has received the prestigious 2006 Innovation Award for its BuyerConnect attendee lead follow up system.  The award is presented to individuals and companies in the trade show industry whose “creative energy has yielded new value for exhibitors, attendees, and the exhibition industry as a whole,” according to Trade Show Executive (TSE) magazine, a leading industry publication, which has sponsored the annual Innovation Awards since 2003.

 

“CompuSystems has taken lead retrieval and turned it upside-down and inside-out to see the possibilities from a different angle” said Darlene Gudea, publisher and editor of TSE, when announcing the award.  “They rethought the exhibitor/attendee relationship, and developed a unique solution to a common challenge.”

 

BuyerConnect is a web-based system that allows buyers to keep track of the exhibits they visit during a show so they can follow up afterwards. Any time an attendee's badge is scanned by an exhibitor on the exhibit hall floor using a CSI lead retrieval device, the exhibiting company's information is automatically uploaded to a web site for the buyer's use after the show.  “We developed this service after analyzing a study by the Center for Exhibition Industry Research (CEIR) that showed that up to 80% of the leads collected during a trade show are never followed up by exhibitors”, said Kahle Williams, CSI Director of Marketing. “BuyerConnect puts lead follow up into the hands of the buyer, or show attendee, giving them easy access to the exhibitors they visited. Since there is no cost to the attendee – and no added cost to the exhibitor – it’s truly a win-win solution.”
 
“We are constantly looking for ways to enhance the trade show experience for exhibitors and attendees alike”, said Paul McCaffray, CSI Executive VP and COO. “It’s very gratifying to win such a prestigious award.”

 

CompuSystems is a full-service registration provider for the exposition industry, offering a broad range of services for show organizers, exhibitors and attendees. CSI’s mission is to help its customers achieve the best possible trade show experience by providing innovative technology and cutting-edge products and services, backed by the most experienced professionals in the industry.  For more information visit the company website at www.compusystems.com