{"id":13063,"date":"2023-12-08T11:56:35","date_gmt":"2023-12-08T17:56:35","guid":{"rendered":"http:\/\/192.168.4.102\/?p=13063"},"modified":"2026-03-31T12:40:30","modified_gmt":"2026-03-31T17:40:30","slug":"enhancing-engagement-and-efficiency-at-the-aapex-show-with-compusystems-m3-app","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/enhancing-engagement-and-efficiency-at-the-aapex-show-with-compusystems-m3-app\/","title":{"rendered":"Enhancing Engagement and Efficiency at the AAPEX Show with CompuSystems\u2019 M3 App"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;740488&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><strong>CASE STUDY<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;171845&#8243;]Objective:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text css=&#8221;.vc_custom_1702057218545{margin-top: -10px !important;}&#8221; uncode_shortcode_id=&#8221;597498&#8243;]<\/p>\n<p class=\"p1\">The 2023 AAPEX Show, a key event in the automotive aftermarket industry, set forth three enhanced goals: 1) Foster stronger engagement between exhibitors and attendees; 2) Offer a streamlined method for attendees to access exhibitors\u2019 digital content; 3) Upgrade the New Product &amp; Packaging Showcases, enabling entrants to monitor interest in their showcased products. Moreover, the event aimed to bolster exhibitors\u2019 lead generation and minimize the costs of producing and transporting promotional materials.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_single_image media=&#8221;12945&#8243; media_width_percent=&#8221;86&#8243; uncode_shortcode_id=&#8221;204726&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;129822&#8243;]Solution:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-203297&#8243; css=&#8221;.vc_custom_1702057464845{margin-top: -10px !important;padding-bottom: 10px !important;}&#8221; uncode_shortcode_id=&#8221;251127&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"p1\">To achieve its 2023 goals, the AAPEX Show collaborated with CompuSystems (CSI) to implement their M3 product for the event held from October 31 to November 2 at the Venetian Expo. Approximately 600 exhibitors received M3 product QR codes, which were prominently displayed within their booths. These QR codes, linked to the exhibitors\u2019 digital content, enabled attendees to access this information on their smartphones via the M3 web application. For the New Product &amp; Packaging Showcases, specific M3 QR codes were placed in front of each product. When attendees scanned these codes, they instantly received detailed information about the products directly on their phones. This feature not only enhanced attendee engagement but also provided exhibitors with organized lists of interested attendees, including full contact details, through the M3 leads portal. Attendees also benefited by receiving summaries of the booths they visited and the content they accessed, further enriching their event experience.<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;132493&#8243;]Gamification:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;127768&#8243;]<\/p>\n<p class=\"p1\">To boost engagement, CSI and the AAPEX Show introduced a gamification element. CSI developed an app to track attendee scans of M3 QR codes, with a leaderboard displayed on monitors throughout the convention hall. This feature significantly increased interaction, with the contest\u2019s winner registering over 450 scans.<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;183114&#8243;]Impact and Results:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;711500&#8243;]<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Engagement:<\/b><\/span> The event saw 28,507 total M3 scans from 4,663 attendees.<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Lead Generation:<\/b><\/span> Exhibitors experienced a 196% increase in overall leads captured.<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Cost Savings:<\/b><\/span> The shift to digital content eliminated the need for printing and shipping materials.<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Efficiency:<\/b><\/span> Attendees appreciated the convenience of not having to carry hardcopy materials.<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Flexibility:<\/b><\/span> Attendees could access information at their leisure, enhancing their experience.<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;101809&#8243;]Conclusion:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;166858&#8243;]<\/p>\n<p class=\"p1\">The implementation of CSI\u2019s M3 app at the 2023 AAPEX Show marked a significant step forward in digital engagement and efficiency for trade shows. By successfully addressing the initial challenges, the M3 app not only enhanced the overall experience for both exhibitors and attendees but also introduced a new standard in how content and leads are managed at large-scale events.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;132335&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Check out our related blog posts<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;12819&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;218137&#8243; media_link=&#8221;url:%2Fevents%2Fthe-future-of-events-unleashing-the-potential-of-qr-codes%2F|title:The%20Future%20of%20Events%3A%20Unleashing%20the%20Potential%20of%20QR%20Codes&#8221;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;108820&#8243;]<\/p>\n<h3>The Future of Events: Unleashing the Potential of QR Codes<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;13806&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;840818&#8243; media_link=&#8221;url:%2Fevents%2Fwhat-is-lead-capture-and-how-can-it-benefit-trade-show-exhibitors%2F|title:What%20Is%20Lead%20Capture%2C%20and%20How%20Can%20It%20Benefit%20Trade%20Show%20Exhibitors%3F&#8221;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;126709&#8243;]<\/p>\n<h3>What Is Lead Capture, and How Can It Benefit Trade Show Exhibitors?<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;11025&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;194047&#8243; media_link=&#8221;url:%2Fevents%2Ftriple-play%2F|title:Triple%20Play&#8221;][vc_column_text uncode_shortcode_id=&#8221;281894&#8243;]<\/p>\n<h3>Triple Play<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;154261&#8243;]<\/p>\n<hr \/>\n<p><strong>Stay up to date by connecting with us on social media:<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;9770&#8243; media_width_percent=&#8221;25&#8243; alignment=&#8221;center&#8221; media_link=&#8221;url:https%3A%2F%2Fwww.facebook.com%2FCompusystemsIncorporated|target:_blank&#8221; uncode_shortcode_id=&#8221;873170&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;9769&#8243; media_width_percent=&#8221;20&#8243; alignment=&#8221;center&#8221; media_link=&#8221;url:https%3A%2F%2Ftwitter.com%2FCompuSystemsInc||target:%20_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;9766&#8243; media_width_percent=&#8221;20&#8243; alignment=&#8221;center&#8221; media_link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcompusystems%2F||target:%20_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Help exhibitors succeed so they will want to return to your event every year. Read this blog for great tips to ensure their success at your next event.<\/p>\n","protected":false},"author":8,"featured_media":12994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[192,220,240,248,249,251],"acf-blog-audiences":[],"acf-blog-topics":[378,384,385],"class_list":["post-13063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-tradeshow","tag-tool","tag-organizer","tag-exhibitor","tag-lead-retrieval","tag-lead-capture","acf-blog-topics-technologies","acf-blog-topics-lead-retrieval","acf-blog-topics-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.4) - 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