{"id":14004,"date":"2025-01-15T10:17:54","date_gmt":"2025-01-15T16:17:54","guid":{"rendered":"https:\/\/www.compusystems.com\/events\/?p=14004"},"modified":"2026-03-31T12:59:23","modified_gmt":"2026-03-31T17:59:23","slug":"trade-show-engagement-tools-m3-wallet-printing-united","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/trade-show-engagement-tools-m3-wallet-printing-united\/","title":{"rendered":"Trade Show Engagement Tools in Action: M3 Expo Wallet at PRINTING United Expo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;740488&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2><strong>CASE STUDY<\/strong><\/h2>\n<p>[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;171845&#8243;]Objective:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text css=&#8221;.vc_custom_1751377358443{margin-top: -10px !important;}&#8221; uncode_shortcode_id=&#8221;178063&#8243;]<\/p>\n<p class=\"p1\">The 2024 PRINTING United Expo, a leading event in the printing and graphic arts industry, aimed to:<\/p>\n<ul>\n<li class=\"p2\">Foster stronger exhibitor-attendee engagement using innovative trade show engagement tools;<\/li>\n<li class=\"p2\">Offer a streamlined, self-serve method for attendees to access exhibitor content;<\/li>\n<li class=\"p2\">Enable exhibitors to capture attendees\u2019 contact details via QR code scans to expand<br \/>\nmarketing reach.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;11402&#8243; media_width_percent=&#8221;86&#8243; uncode_shortcode_id=&#8221;107085&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;114741&#8243;]Solution &#8211; M3 Expo Wallet:[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-203297&#8243; css=&#8221;.vc_custom_1736957344849{margin-top: -10px !important;padding-bottom: 10px !important;}&#8221; uncode_shortcode_id=&#8221;995319&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p class=\"p1\">PRINTING United partnered with CompuSystems (CSI) to offer the M3 Expo Wallet for their event, held September 10-12, 2024 at the Las Vegas Convention Center. CSI distributed over 800 exhibitor QR codes that attendees scanned to access digital content. M3 Expo Wallet allowed attendees to view, save, and retrieve exhibitor information on their smartphones, offering a convenient, accessible way to engage with content throughout the show.<\/p>\n<p class=\"p1\">PRINTING United leveraged CSI\u2019s marketing kit, which included tailored website copy, email assets, registration confirmations, and onsite signage. CSI also produced an explainer video to drive exhibitor adoption as part of PRINTING United\u2019s marketing campaign.<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;554437&#8243;]What is M3 Expo Wallet?[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_color=&#8221;color-203297&#8243; css=&#8221;.vc_custom_1751375401198{margin-top: -10px !important;padding-bottom: 10px !important;}&#8221; uncode_shortcode_id=&#8221;415729&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p data-start=\"385\" data-end=\"744\">M3 Expo Wallet is CompuSystems\u2019 digital content exchange app designed to boost attendee engagement and help exhibitors generate more leads at live events. Built with simplicity and impact in mind, M3 allows attendees to scan exhibitor QR codes to instantly receive digital content\u2014such as brochures, videos, and product sheets\u2014directly to their smartphones.<\/p>\n<p data-start=\"385\" data-end=\"744\">M3 is CompuSystems\u2019 leading trade show engagement tool, built to increase attendee interaction and streamline the exhibitor lead capture process. As a modern event engagement technology, M3 empowers organizers to deliver a more connected and data-driven event experience.<\/p>\n<p data-start=\"749\" data-end=\"1080\">For exhibitors, M3 serves as a powerful lead capture tool. Every time an attendee scans a QR code, the exhibitor receives that attendee\u2019s contact information for easy follow-up. Attendees, in turn, get an organized summary of all the booths they visited and content they requested, helping them make informed post-show decisions.<\/p>\n<p data-start=\"1085\" data-end=\"1316\">M3 requires no special app or software downloads, making it frictionless for attendees to use. Organizers can also incorporate M3 QR codes into sponsorships or signage throughout the venue, further extending exhibitor visibility.<\/p>\n<p data-start=\"1321\" data-end=\"1510\">As a companion to traditional lead retrieval services, M3 Expo Wallet offers event organizers a scalable, modern tool that enhances exhibitor return while streamlining the attendee experience.<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;445326&#8243;]Gamification as a Trade Show Engagement Tool:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;181698&#8243;]<\/p>\n<p class=\"p1\">To boost participation, CSI and PRINTING United introduced gamification. Monitors promoted M3 Expo Wallet and a daily drawing, rewarding two winners\u2014one attendee and one exhibitor\u2014with $100 AMEX gift cards.<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;372242&#8243;]Results: Boosting Trade Show Engagement and Lead Capture[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;679364&#8243;]<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Engagement:<\/b><\/span> 15,846 total scans during the 3-day event.<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Lead Generation:<\/b><\/span> Exhibitors saw a 20% increase in sales leads.<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Efficiency:<\/b><\/span> Attendees effortlessly accessed exhibitor information on their phones, enabling them<br \/>\nto seamlessly track and manage their event journey<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Flexibility:<\/b><\/span> Attendees retrieved exhibitor content at their convenience, enhancing their experience.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;101809&#8243;]Conclusion:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;742272&#8243;]<\/p>\n<p class=\"p1\">CSI\u2019s M3 Expo Wallet at the 2024 PRINTING United Expo successfully enhanced attendee-exhibitor\u00a0engagement while embracing digital solutions. By achieving its\u00a0 objectives, M3 Expo Wallet set a new standard for distributing content, capturing leads, and fostering engagement through event technology.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; uncode_shortcode_id=&#8221;137247&#8243;]Learn More:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;129845&#8243;]<span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/www.compusystems.com\/events\/contact-us\/#show-organizer\">Contact us<\/a><\/span> to speak with our team about trade show engagement solutions tailored to your needs.<\/p>\n<p>Read our latest press release: <span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/www.compusystems.com\/events\/compusystems-enhances-m3-expo-wallet-with-adio-technology-for-smarter-lead-engagement\/\">CompuSystems Enhances M3\u2122 Expo Wallet with Adio\u00ae Technology for Smarter Lead Engagement<\/a><\/span> to discover how new features are driving even smarter lead capture and attendee interaction.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;132335&#8243;]<\/p>\n<h2 style=\"text-align: center;\">Check out our related blog posts<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;12819&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;139624&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.compusystems.com%2Fevents%2Fthe-future-of-events-unleashing-the-potential-of-qr-codes%2F&#8221;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;108820&#8243;]<\/p>\n<h3>The Future of Events: Unleashing the Potential of QR Codes<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;13806&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;138506&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;126709&#8243;]<\/p>\n<h3>What Is Lead Capture, and How Can It Benefit Trade Show Exhibitors?<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;11025&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;176697&#8243; media_link=&#8221;url:https%3A%2F%2Fwww.compusystems.com%2Fevents%2Ftriple-play%2F&#8221;][vc_column_text uncode_shortcode_id=&#8221;281894&#8243;]<\/p>\n<h3>Triple Play<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;154261&#8243;]<\/p>\n<hr \/>\n<p><strong>Stay up to date by connecting with us on social media:<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;9770&#8243; media_width_percent=&#8221;25&#8243; alignment=&#8221;center&#8221; media_link=&#8221;url:https%3A%2F%2Fwww.facebook.com%2FCompusystemsIncorporated|target:_blank&#8221; uncode_shortcode_id=&#8221;873170&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;9769&#8243; media_width_percent=&#8221;20&#8243; alignment=&#8221;center&#8221; media_link=&#8221;url:https%3A%2F%2Ftwitter.com%2FCompuSystemsInc||target:%20_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;9766&#8243; media_width_percent=&#8221;20&#8243; alignment=&#8221;center&#8221; media_link=&#8221;url:https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcompusystems%2F||target:%20_blank|&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Help exhibitors succeed so they will want to return to your event every year. Read this blog for great tips to ensure their success at your next event.<\/p>\n","protected":false},"author":8,"featured_media":14038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[192,220,240,248,249,251],"acf-blog-audiences":[],"acf-blog-topics":[376,378,384],"class_list":["post-14004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-tradeshow","tag-tool","tag-organizer","tag-exhibitor","tag-lead-retrieval","tag-lead-capture","acf-blog-topics-event-management","acf-blog-topics-technologies","acf-blog-topics-lead-retrieval"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.4) - 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