{"id":340,"date":"2017-08-17T20:51:05","date_gmt":"2017-08-17T20:51:05","guid":{"rendered":"http:\/\/104.207.195.229\/?p=340"},"modified":"2026-05-21T14:06:00","modified_gmt":"2026-05-21T19:06:00","slug":"advantages-of-app-based-lead-retrieval","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/advantages-of-app-based-lead-retrieval\/","title":{"rendered":"Advantages of App-based Lead Retrieval"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;15897&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;194333&#8243;][vc_column_text uncode_shortcode_id=&#8221;769465&#8243;]Gone are the days of collecting business cards and clunky lead recording equipment. &nbsp;With the world moving into app-based software and solutions, why should lead management be any different? &nbsp;Over the past several years, app-based lead retrieval has truly become the new standard.<\/p>\n<p>Jen Mitchell, Event Citadel, formerly CompuSystems&#8217;, Vice President of Business Development, discusses the advantages for exhibitors, as well as show organizers and why app-based lead management solutions are here to stay.<\/p>\n<h2><strong>Exhibitors<\/strong><\/h2>\n<p>Exhibitors have the convenience of using their own phone or tablet to collect leads. &nbsp;There is no longer a need to stand in line to pick up a unit or return it at the close of the show. With less lead retrieval equipment required, it also offers the option of combining the Exhibitor Lead Management Services Area with Exhibitor Registration, improving the overall exhibitor experience by creating a one-stop shop option. After all, what exhibitor wouldn\u2019t want one less line to stand in? &nbsp;Additionally, the learning curve that is commonly associated with custom lead recording units is all but eliminated; built in app-based help and even how to videos are typically made available by vendors via the app.<\/p>\n<p>Exhibitors never know when they might need to capture a hot lead. &nbsp;Well-designed apps allow exhibitors the opportunity to collect leads even when they are not on the trade show floor. &nbsp;Leads can be taken anywhere, at any time, even when there is no internet connectivity. &nbsp;Just scan now and sync later!<\/p>\n<p>In addition to allowing lead capture anytime and anywhere, well-designed apps allow the exhibitor to survey their leads, as well as attach standard and custom qualifiers to their record. &nbsp;They allow exhibitors to edit lead information, add notes and instantly send marketing materials to leads directly from the app while the attendee is right in front of them!<\/p>\n<p>Having to wait until days after the show to get a file of your leads is a thing of the past. &nbsp;Arguably, the most important benefit to app-based lead retrieval is the instant, real-time access to sales leads. &nbsp;Not only can you immediately follow-up with your leads, but the follow-up process as a whole has been completely streamlined in many cases.<\/p>\n<h2><strong>Show Organizers<\/strong><\/h2>\n<p>We\u2019ve all heard the expression, \u201cless is more\u201d. &nbsp;For the show organizer, this rings especially true with regard to space required in the Exhibitor Services Area. &nbsp;As mentioned above, due to exhibitors using app-based devices, the need for additional counters, chairs and space to store bulky hardware is significantly decreased, subsequently increasing the savings for the show organizer. &nbsp; Additionally, with quicker lead follow-up available for exhibitors, they will likely increase their ROI making the event a \u201ccan\u2019t miss\u201d for the future.<\/p>\n<p>Another huge advantage to app-based lead retrieval is the ability to integrate cutting-edge beacon technology with your lead retrieval app. &nbsp;Not only does it offer the ability to generate additional revenue, but it also really changes the way that show organizers look at their data. &nbsp;Beacons allow for:<\/p>\n<p>\u2022 Instant alerts to registrants from the show organizer<\/p>\n<p>\u2022 Instant alerts to registrants from exhibiting companies that have purchased the service (additional revenue generator)<\/p>\n<p>\u2022 Extremely accurate analytics and heat mapping<\/p>\n<p>The benefits of app-based lead retrieval speak for themselves and are increasing every day. &nbsp;If you don\u2019t already offer this as an option, ask your vendor for additional information. &nbsp;They would be happy to discuss their specific app\u2019s functionality with you.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Gone are the days of collecting business cards and clunky lead recording equipment.  With the world moving into app-based software and solutions, why should lead management be any different?  Over the past several years, app-based lead retrieval has truly become the new standard.<\/p>\n","protected":false},"author":4,"featured_media":15898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[249,305,306,307],"acf-blog-audiences":[],"acf-blog-topics":[376,378,384],"class_list":["post-340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-lead-retrieval","tag-lead-generation","tag-event-technology","tag-real-time-data-capture","acf-blog-topics-event-management","acf-blog-topics-technologies","acf-blog-topics-lead-retrieval"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.4) - 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