{"id":347,"date":"2017-08-17T20:56:41","date_gmt":"2017-08-17T20:56:41","guid":{"rendered":"http:\/\/104.207.195.229\/?p=347"},"modified":"2026-03-31T10:48:09","modified_gmt":"2026-03-31T15:48:09","slug":"top-10-tips-to-ensure-a-successful-opening-day","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/top-10-tips-to-ensure-a-successful-opening-day\/","title":{"rendered":"Top 10 Tips to Ensure a Successful Opening Day"},"content":{"rendered":"

[vc_row][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”325″ media_width_percent=”100″][vc_column_text uncode_shortcode_id=”908911″]Opening Day. \u00a0It\u2019s an exciting time for show organizers, as well as exhibitors. \u00a0All of the hard work and preparation that has been put in over so many months, by so many people, culminates into this all-important day. \u00a0You would be hard pressed to find a better authority regarding opening day than Mike Blazejewski, CompuSystems\u2019 Vice President of Field Operations. \u00a0Mike has been in the trade show business for 16 years and has overseen the onsite operations for more than 250 shows! \u00a0In this blog, Mike shares his top 10 tips to ensure a successful opening day.<\/p>\n

1. Plenty of Signage<\/strong><\/h2>\n

Trade shows can be stressful and typically, badge pickup isn’t high on a registrant\u2019s list of priorities. \u00a0 Make sure there is clear signage leading to the registration areas, as well as clear signage inside. \u00a0Also, keep it simple. For example, in \u201cExpress Badge Pickup\u201d have the sign read, \u201cI have my bar code\u201d so it’s clear what that section of counters is for. \u00a0Color coding helps too. \u00a0Each designated registration area can have a different color. \u00a0On the attendee\u2019s confirmation, you can then have verbiage that says, “Once onsite, take this bar code to the blue “I have my bar code” area within registration.\u201d<\/p>\n

2. Hire Great Line Monitors<\/strong><\/h2>\n

Line monitors are pivotal for guiding the masses of people that flood in on opening day. Make sure you have an ample amount directing registrants to the correct lines. It not only speeds up the lines, but it also saves the attendee from hearing the inevitable (and loathed) “I’m sorry, I can’t do that here. \u00a0Please go wait in that line.” response.<\/p>\n

3. Resend Confirmations the Day Before the Show<\/strong><\/h2>\n

These days we are bombarded with emails. \u00a0Receiving another confirmation right before the show makes it easier for the attendee to find their bar code and get their badge generated quickly.<\/p>\n

4. Make Sure Your Registration Vendor\u2019s Scanners Can Read Smartphones<\/strong><\/h2>\n

It appears that about 50% of attendees no longer bring paper printouts onsite. \u00a0If your bar code scanners can\u2019t read smartphones, your lines will slow down tremendously.<\/p>\n

5. Shows are Seeing Higher App Adoption Rates<\/strong><\/h2>\n

Send push notifications the morning of opening day to remind registrants where registration locations are. \u00a0Also, most registration vendors can integrate with app providers. Make sure their bar code confirmation is located within the app.<\/p>\n

6. Make Sure the Registration Staff Knows Your Show Rules and Info<\/strong><\/h2>\n

Registration is quite literally a big information counter. \u00a0They get asked every question under the moon. Make sure all staff is given a brief overview of the show and most commonly asked questions. Tape cheat sheets to all the typists\u2019 terminals.<\/p>\n

7. Make Sure Help is Readily Available<\/strong><\/h2>\n

Your registration vendor should be out in the registration areas, available to help and easy to locate. \u00a0Show management should also be readily available in all locations to deal with any escalated issues. \u00a0Attendees don\u2019t like to wait; make sure help is always a stone\u2019s throw away.<\/p>\n

8. Use Remote Registration Areas<\/strong><\/h2>\n

If it’s in the budget, put a small badge pickup area in the large, show hotels. \u00a0Even better, if you have a good amount of non-local attendance, put a badge pickup area in baggage claim at the airport. \u00a0 Even pickup areas near the hotel bars for a few hours at night will greatly help. There is nothing better than seeing someone walk into the convention center already wearing their badge!<\/p>\n

9. Go over Registration and Temporary Staff Hours with a Fine-Toothed Comb<\/strong><\/h2>\n

There is nothing worse than being under\/over staffed or opening registration too late. If you have an early morning breakfast or session for which attendees need a badge, make sure registration is open at least an hour before it starts. \u00a0If not, you will likely walk into a group of not-so-happy campers in the morning.<\/p>\n

10. Make Sure You Have the Correct Amount of Equipment Needed to Get the Job Done on Opening Morning<\/strong><\/h2>\n

It’s a fairly simple math equation. If you have history on the show, use it. \u00a0Look at how many people historically pickup their badge in the first four hours of opening day and make sure you have enough stations to cover that. Most registration companies have formulas that do this for you; make sure to heed their advice! \u00a0Too little equipment will give you monstrous lines. \u00a0Too much equipment can give the feeling that show attendance is down. Find the perfect ratio and your opening day will be a success from all sides. And remember, keep those lines moving! When there are lines, be polite and work with a smile but try to get the attendees in and out as fast as possible. Limit handouts at the registration counters to speed up this process.<\/p>\n

All told, there are many different moving parts when it comes to having a successful opening day. \u00a0Now that you\u2019ve read Mike\u2019s tips, perhaps you can institute some of them in an upcoming event to see the difference they can make. \u00a0Good luck![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Opening Day. It\u2019s an exciting time for show organizers, as well as exhibitors. All of the hard work and preparation that has been put in over so many months, by so many people, culminates into this all-important day. You would be hard pressed to find a better authority regarding opening day than Mike Blazejewski, CompuSystems\u2019 Vice President of Field Operations. Mike has been in the trade show business for 16 years and has overseen the onsite operations for more than 250 shows! In this blog, Mike shares his top 10 tips to ensure a successful opening day.<\/p>\n","protected":false},"author":4,"featured_media":325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[304,308,309],"acf-blog-audiences":[],"acf-blog-topics":[376,383,385],"class_list":["post-347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-onsite-registration","tag-preparation-and-planning","tag-promotion-and-marketing","acf-blog-topics-event-management","acf-blog-topics-online-onsite-registration","acf-blog-topics-marketing"],"acf":[],"yoast_head":"\nTop 10 Tips to Ensure a Successful Opening Day | Event Citadel<\/title>\n<meta name=\"description\" content=\"Opening day is an exciting time for show organizers and exhibitors. 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