{"id":379,"date":"2017-08-18T18:01:21","date_gmt":"2017-08-18T18:01:21","guid":{"rendered":"http:\/\/104.207.195.229\/?p=379"},"modified":"2026-05-21T13:46:37","modified_gmt":"2026-05-21T18:46:37","slug":"social-media-integration","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/social-media-integration\/","title":{"rendered":"Create Event Buzz by Combining Social Media With Registration"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;15881&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;416704&#8243;][vc_column_text uncode_shortcode_id=&#8221;108965&#8243;]Clients, as well as registration vendors understand the marketplace need for social media within the registration process. \u00a0Incorporating online marketing tools, in addition to standard marketing tools to drive traffic to your event is an integral part of a well-rounded, multi-faceted marketing campaign. \u00a0To stay current with this growing trend, many companies are turning to their registration vendor and InGo, a social media event marketing plugin, for assistance.[\/vc_column_text][vc_custom_heading text_color=&#8221;color-178110&#8243; uncode_shortcode_id=&#8221;120387&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h2>Registration Vendor Integration<\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;534183&#8243;]Your registration vendor likely already has some social media integrations in place. \u00a0The integrations may vary with each media outlet, however, each should be designed to link the attendee to the Client&#8217;s social networking sites, announce that they have registered for the Client&#8217;s event, and allow an invitation to be sent to others.<\/p>\n<p>Examples of what these integrations may look like include:<\/p>\n<p><strong>Facebook<\/strong>\u00a0\u2013 After someone registers for your show, they click on an icon to connect with Facebook. \u00a0They can choose to become a friend or fan of your show and post this information to their Facebook page and their friends\u2019 News Feed Wall. \u00a0On your show\u2019s Facebook page, fans of your event are able to see the friends they have in common with your show.<\/p>\n<p><strong>Twitter<\/strong>\u00a0\u2013 After completing the registration process, a registrant can opt in and follow your show\u2019s tweets. \u00a0Twitter users can also tweet show related information and links to all their followers, thus promoting the event.<\/p>\n<p><strong>LinkedIn<\/strong>\u00a0\u2013 Once the registration process has been completed, the registrant has the ability to join a LinkedIn show specific group that will allow them to see which of their colleagues using LinkedIn are currently registered for the show, as well as connect with other people attending your show.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;231515&#8243;]<\/p>\n<h2>Integration with InGo<\/h2>\n<p>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;181463&#8243;]As mentioned earlier, InGo is a social media event marketing plugin. \u00a0You might be wondering what that even means. \u00a0Well, InGo is a third party company that provides widgets (small chunks of code) to your registration vendor that get incorporated into your attendee registration websites. \u00a0Their functionality allows for greater social media integration, including:<\/p>\n<p><strong>Social Media Login<\/strong>\u00a0&#8211; The widgets give the attendee the ability to login to the website via Facebook, LinkedIn or Twitter; it speeds up registration by auto-filling fields with social profile data.<\/p>\n<p><strong>Social Posting<\/strong>\u00a0\u2013 Attendees can interact via their social networks after they have completed their registration. \u00a0They can post to their newsfeed, alerting friends they\u2019re attending your event.<\/p>\n<p><strong>Personal Invitations<\/strong>\u00a0\u2013 Attendees can invite their network to attend, based on targeted keywords and InGo\u2019s socially-smart ranking algorithm.<\/p>\n<p><strong>Who is Attending<\/strong>\u00a0\u2013 Attendees can discover who is attending your event, both in and out of their network and can invite new contacts right from your website.<\/p>\n<p>In summary, social media is an essential marketing channel for trade show organizers. \u00a0No matter which option you choose, it will make an impact. \u00a0By encouraging attendees to promote the event for you, you\u2019re creating pre-show buzz, increasing your recognition and building a social community around your event.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Clients, as well as registration vendors understand the marketplace need for social media within the registration process.  Incorporating online marketing tools, in addition to standard marketing tools to drive traffic to your event is an integral part of a well-rounded, multi-faceted marketing campaign.  To stay current with this growing trend, many companies are turning to their registration vendor and InGo, a social media event marketing plugin, for assistance.<\/p>\n","protected":false},"author":4,"featured_media":15882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[323,324,325],"acf-blog-audiences":[],"acf-blog-topics":[383,385],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-social-media","tag-integrated-campaigns","tag-engagement","acf-blog-topics-online-onsite-registration","acf-blog-topics-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.4) - 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