{"id":384,"date":"2017-08-18T18:02:24","date_gmt":"2017-08-18T18:02:24","guid":{"rendered":"http:\/\/104.207.195.229\/?p=384"},"modified":"2026-05-21T13:25:47","modified_gmt":"2026-05-21T18:25:47","slug":"the-importance-of-good-website-design","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/the-importance-of-good-website-design\/","title":{"rendered":"The Importance of Good Website Design"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;15870&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;848680&#8243;][vc_column_text uncode_shortcode_id=&#8221;361559&#8243;]In the trade show industry, the importance of getting people to register for your event is paramount. Every year, show organizers are experimenting with new and different ways to do just that, such as using social media event marketing plugins and offering\u00a0incentives to register for your next event while at your current event<\/p>\n<p>Gone are the days of mailing in and faxing forms. Arguably, the most important (and fastest) way to get people to register for your event is through your website. I know\u2026 everyone knows that. But what everyone doesn\u2019t know is how important it is to make sure your registrants have an excellent user experience. Your websites should be easy to use, intuitive and inviting. If you\u2019re not quite sure how to accomplish this, take a minute to look at the tips below.<\/p>\n<h3><strong>Simple Typography<\/strong><\/h3>\n<p>\u2022 Choose fonts that are legible.<\/p>\n<p>\u2022 Veer away from using a script font on body copy as it\u2019s hard to read.<\/p>\n<h3><strong>Good Image Quality<\/strong><\/h3>\n<p>\u2022 Crop your images in interesting ways and make sure those images are relevant.<\/p>\n<p>\u2022 Do not use pixelated or distorted images; they aren\u2019t good representations of your product.<\/p>\n<p>\u2022 Keep your image quality, but consider compressing the image size to a minimum. Smaller images help websites load faster.<\/p>\n<h3><strong>Clear Navigation<\/strong><\/h3>\n<p>\u2022 Utilize hierarchies \u2013 big, medium and small (but legible) text.<\/p>\n<p>\u2022 When using buttons, make it clear that it\u2019s a button.<\/p>\n<p>\u2022 Concise labeling is important; you want registrants to know what they\u2019re looking at.<\/p>\n<h3><strong>Choose Color and Contrast Properly<\/strong><\/h3>\n<p>\u2022 Don\u2019t use dark grey font over a light grey background. There isn\u2019t enough contrast making it hard to read.<\/p>\n<p>\u2022 Keep the color scheme to a relative minimum. Too much color can be just that\u2026 too much.<\/p>\n<h3><strong>Consistency is your Friend<\/strong><\/h3>\n<p>\u2022 Buttons should look the same throughout.<\/p>\n<p>\u2022 Labels should stay consistent \u2013 don\u2019t label navigation one thing and the page header another.<\/p>\n<h3><strong>Relevant Content<\/strong><\/h3>\n<p>\u2022 Display what matters for your audience. If you have a long paragraph, break it apart into smaller chunks that are easier to digest.<\/p>\n<p>\u2022 The top half of your web page determines if the user will stay on your website or not; display the most important information here.<\/p>\n<p>By incorporating these design principles into your event registration websites, you will improve your user&#8217;s experience and increase your chances of repeat attendees. Your event will be amazing. Make sure people are there to see it.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the trade show industry, the importance of getting people to register for your event is paramount. Every year, show organizers are experimenting with new and different ways to do just that, such as using social media event marketing plugins and offering incentives to register for your next event while at your current event.<\/p>\n","protected":false},"author":4,"featured_media":15871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[300,326,327],"acf-blog-audiences":[],"acf-blog-topics":[376,383],"class_list":["post-384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-user-experience-ux","tag-navigation-and-accessibility","tag-first-impressions","acf-blog-topics-event-management","acf-blog-topics-online-onsite-registration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Good Website Design | Event Citadel<\/title>\n<meta name=\"description\" content=\"Your website should be easy to use, intuitive and inviting. 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