{"id":353,"date":"2017-08-17T20:58:53","date_gmt":"2017-08-17T20:58:53","guid":{"rendered":"http:\/\/104.207.195.229\/?p=353"},"modified":"2026-03-31T12:20:24","modified_gmt":"2026-03-31T17:20:24","slug":"traditional-vs-advocate-marketing-infographic","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/","title":{"rendered":"Traditional vs. Advocate Marketing [Infographic]"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;274199&#8243;]There\u2019s no question that your audience is on social media. Billions of people are already using it and that number increases every day. And companies are responding; the fastest growing marketing budget item is social media. Yet only\u00a0<a href=\"http:\/\/freemanxp.com\/insights\/announcements\/freemanxp-and-emi-study-highlights-social-media-amplification-of-events\/\" data-cke-saved-href=\"http:\/\/freemanxp.com\/insights\/announcements\/freemanxp-and-emi-study-highlights-social-media-amplification-of-events\/\">21% of event marketers<\/a> say their efforts on social are \u201ceffective.\u201d Let\u2019s dive in and explore the differences in Traditional and Advocate Marketing.<\/p>\n<p>We at CompuSystems believe this is because social media represents a different type of opportunity, which requires a different thought process and approach to attain,<strong>\u00a0<\/strong>and\u00a0<a href=\"http:\/\/www.ingo.me\/results\" data-cke-saved-href=\"http:\/\/www.ingo.me\/results\">results bear this out.<\/a><\/p>\n<p>Compared with traditional marketing channels, the people on social media are not just a \u2018targeted audience;\u2019 they are, in a sense, personal marketers themselves, looking to connect.<\/p>\n<p>Instead of paying for placement, SEO, and clicks, event marketers have the opportunity to use social media to spark the most effective and brand-building marketing there is: \u201cword-of-mouth\u201d marketing created by Advocates.<\/p>\n<p>Here\u2019s a &#8220;Traditional vs. Advocate Marketing&#8221; infographic covering why we believe <strong>the secret to social media marketing is Advocates.<\/strong>[\/vc_column_text][vc_single_image media=&#8221;324&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no question that your audience is on social media. Billions of people are already using it and that number increases every day. And companies are responding; the fastest growing marketing budget item is social media. Yet only 21% of event marketers say their efforts on social are \u201ceffective.\u201d<\/p>\n","protected":false},"author":4,"featured_media":13579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[],"acf-blog-audiences":[],"acf-blog-topics":[385],"class_list":["post-353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","acf-blog-topics-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Traditional vs. Advocate Marketing [Infographic] | Event Citadel<\/title>\n<meta name=\"description\" content=\"There\u2019s no question that your audience is on social media. Billions of people are already using it and that number increases every day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traditional vs. Advocate Marketing [Infographic]\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no question that your audience is on social media. Billions of people are already using it and that number increases every day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Event Citadel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/csireg\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-17T20:58:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T17:20:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.compusystems.com\/events\/wp-content\/uploads\/2017\/08\/Traditional-versus-Advocate_1024x478.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Designer User\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CompuSystemsInc\" \/>\n<meta name=\"twitter:site\" content=\"@CompuSystemsInc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Designer User\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/\"},\"author\":{\"name\":\"Designer User\",\"@id\":\"https:\/\/www.compusystems.com\/events\/#\/schema\/person\/917ace1f3a42d3c148ef70a778fc453d\"},\"headline\":\"Traditional vs. Advocate Marketing [Infographic]\",\"datePublished\":\"2017-08-17T20:58:53+00:00\",\"dateModified\":\"2026-03-31T17:20:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.compusystems.com\/events\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.compusystems.com\/events\/wp-content\/uploads\/2017\/08\/Traditional-versus-Advocate_1024x478.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/\",\"url\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/\",\"name\":\"Traditional vs. Advocate Marketing [Infographic] | Event Citadel\",\"isPartOf\":{\"@id\":\"https:\/\/www.compusystems.com\/events\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.compusystems.com\/events\/traditional-vs-advocate-marketing-infographic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.compusystems.com\/events\/wp-content\/uploads\/2017\/08\/Traditional-versus-Advocate_1024x478.jpg\",\"datePublished\":\"2017-08-17T20:58:53+00:00\",\"dateModified\":\"2026-03-31T17:20:24+00:00\",\"description\":\"There\u2019s no question that your audience is on social media. 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