Why Robust Lead Retrieval Technology Means ROI to Your Exhibitors

We all know that attending a trade show for exhibitors is a big commitment. It is costly, it brings them away from their business and even impedes on their personal time.  Yet trade shows are still seeing increased attendance and gaining new exhibitor attendance regularly. The secret is that most exhibitors feel that they receive a healthy ROI from attending a trade show. The most important factor often being—their leads.