What to Look for in an Analytics Platform

As the collection and use of data continues to be a trending topic in the event and tradeshow industry, the need for an analytics platform is becoming more and more important. While most know what analytics are and what role they play in growing an event, some may wonder, “What exactly is an analytics platform?”  Matt Wlezen, CompuSystems’ Product Development Specialist, is here to help and give us some insight into the subject.