{"id":364,"date":"2017-08-18T17:53:50","date_gmt":"2017-08-18T17:53:50","guid":{"rendered":"http:\/\/104.207.195.229\/?p=364"},"modified":"2026-03-25T13:46:02","modified_gmt":"2026-03-25T18:46:02","slug":"what-to-look-for-in-an-analytics-platform","status":"publish","type":"post","link":"https:\/\/www.compusystems.com\/events\/what-to-look-for-in-an-analytics-platform\/","title":{"rendered":"What to Look for in an Analytics Platform"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;322&#8243; media_width_percent=&#8221;100&#8243;][vc_column_text uncode_shortcode_id=&#8221;200532&#8243;]As the collection and use of data continues to be a trending topic in the events and tradeshow industry, the need for an analytics platform is becoming more and more important. While most know what analytics are and what role they play in growing an event, some may wonder, \u201cWhat exactly is an analytics platform?\u201d \u00a0Matt Wlezen, CompuSystems\u2019 Product Development Specialist, is here to help and give us some insight into the subject.<\/p>\n<p>An analytics platform allows for the collection of data sources (databases, excel documents, flat files) into a single repository. \u00a0It allows users to organize data in a logical manner across multiple events, fields, etc. and gives the user the tools to extract and analyze that information. \u00a0Security permissions on the platform will allow users to see only the information they are allowed to see and reports and dashboards can be created by technical, as well as non-technical personnel. \u00a0All of these things together equate to increased sales, better inventory management and a reduction in the cost of doing business.<\/p>\n<p>Now that we\u2019re all on the same page with regard to what an analytics platform is, let\u2019s talk about the keys to finding and implementing a successful analytics platform.<\/p>\n<h2><strong>Self-Service \/ Easy-to-use<\/strong><\/h2>\n<p>\u2022 Users can create their own reports<\/p>\n<p>\u2022 Users can create their own dashboards<\/p>\n<p>\u2022 Turns all users into consumers and producers of business intelligence. \u00a0Instead of needing to contact a technical person to create the report or dashboard, anyone can create it.<\/p>\n<h2><strong>Accessibility<\/strong><\/h2>\n<p>\u2022 Can access the platform from any device (desktop, tablet, phone)<\/p>\n<p>\u2022 Online or offline mode<\/p>\n<p>\u2022 Multilingual (allow users to utilize the application in the language with which they are most comfortable)<\/p>\n<h2><strong>Data Volumes<\/strong><\/h2>\n<p>\u2022 Can load large amounts of data (current and historical)<\/p>\n<p>\u2022 Can load data from multiple sources (databases, excel files, external sources, i.e. social media, blogs, mobile devices). \u00a0Over time, these sources can become isolated from the traditional databases. An analytics platform lets you combine these sources into a single repository.<\/p>\n<p>\u2022 Scalability (the platform can handle increasing amounts of data)<\/p>\n<h2><strong>Visualizations &#8211; Reporting and Dashboards<\/strong><\/h2>\n<p>\u2022 Build once and reuse<\/p>\n<p>\u2022 Create your own custom reports<\/p>\n<p>\u2022 Create your own custom dashboards<\/p>\n<p>\u2022 Drill down into the data<\/p>\n<h2><strong>Security\u00a0<\/strong><\/h2>\n<p>\u2022 Row level security (only certain users with a certain set of privileges can see the data)<\/p>\n<p>\u2022 Create permissions groups to let users do only what they have access to do, i.e. create reports\/dashboards, edit reports\/dashboards, see certain data sets and load new data sets<\/p>\n<p>The goal of an analytics platform is to remove current industry stress points by providing users with a robust, intuitive and user-friendly way to analyze their data. \u00a0In turn, you should see in increase in efficiency and boost sales as well.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As the collection and use of data continues to be a trending topic in the events and tradeshow industry, the need for an analytics platform is becoming more and more important. While most know what analytics are and what role they play in growing an event, some may wonder, \u201cWhat exactly is an analytics platform?\u201d  Matt Wlezen, CompuSystems\u2019 Product Development Specialist, is here to help and give us some insight into the subject.<\/p>\n","protected":false},"author":4,"featured_media":322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[313,314,315,316],"acf-blog-audiences":[],"acf-blog-topics":[],"class_list":["post-364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-data-and-analytics","tag-data-collection-and-integration","tag-analytics-capabilities","tag-data-accuracy-and-reliability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to Look for in an Analytics Platform | Event Citadel<\/title>\n<meta name=\"description\" content=\"An 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