app-based lead retrieval

Advantages of App-based Lead Retrieval

app-based lead retrieval

Gone are the days of collecting business cards and clunky lead recording equipment.  With the world moving into app-based software and solutions, why should lead management be any different?  Over the past several years, app-based lead retrieval has truly become the new standard.

Jen Mitchell, CompuSystems’ Vice President of Business Development, discusses the advantages for exhibitors, as well as show organizers and why app-based lead management solutions are here to stay.

Exhibitors

Exhibitors have the convenience of using their own phone or tablet to collect leads.  There is no longer a need to stand in line to pick up a unit or return it at the close of the show. With less lead retrieval equipment required, it also offers the option of combining the Exhibitor Lead Management Services Area with Exhibitor Registration, improving the overall exhibitor experience by creating a one-stop shop option. After all, what exhibitor wouldn’t want one less line to stand in?  Additionally, the learning curve that is commonly associated with custom lead recording units is all but eliminated; built in app-based help and even how to videos are typically made available by vendors via the app.

Exhibitors never know when they might need to capture a hot lead.  Well-designed apps allow exhibitors the opportunity to collect leads even when they are not on the trade show floor.  Leads can be taken anywhere, at any time, even when there is no internet connectivity.  Just scan now and sync later!

In addition to allowing lead capture anytime and anywhere, well-designed apps allow the exhibitor to survey their leads, as well as attach standard and custom qualifiers to their record.  They allow exhibitors to edit lead information, add notes and instantly send marketing materials to leads directly from the app while the attendee is right in front of them!

Having to wait until days after the show to get a file of your leads is a thing of the past.  Arguably, the most important benefit to app-based lead retrieval is the instant, real-time access to sales leads.  Not only can you immediately follow-up with your leads, but the follow-up process as a whole has been completely streamlined in many cases.

Show Organizers

We’ve all heard the expression, “less is more”.  For the show organizer, this rings especially true with regard to space required in the Exhibitor Services Area.  As mentioned above, due to exhibitors using app-based devices, the need for additional counters, chairs and space to store bulky hardware is significantly decreased, subsequently increasing the savings for the show organizer.   Additionally, with quicker lead follow-up available for exhibitors, they will likely increase their ROI making the event a “can’t miss” for the future.

Another huge advantage to app-based lead retrieval is the ability to integrate cutting-edge beacon technology with your lead retrieval app.  Not only does it offer the ability to generate additional revenue, but it also really changes the way that show organizers look at their data.  Beacons allow for:

• Instant alerts to registrants from the show organizer

• Instant alerts to registrants from exhibiting companies that have purchased the service (additional revenue generator)

• Extremely accurate analytics and heat mapping

The benefits of app-based lead retrieval speak for themselves and are increasing every day.  If you don’t already offer this as an option, ask your vendor for additional information.  They would be happy to discuss their specific app’s functionality with you.


Registration Vendors

Tips for Organizers When Providing Registration Vendors with Event Set Up Specifications

Registration Vendors

Creating a registration database and website that marries your organization’s goals with aesthetics requires collaboration, creativity and most importantly, building a partnership with your registration vendor.

Alexandra Schneider, CompuSystems’ Director of Event Services Management, offers some tips to help simplify the set up process and ensure your event’s success.

1. Help Us Help You

At the beginning of the set up process, be sure to clearly identify and define your overall registration goals and your biggest concerns.  To successfully educate your registration partner, conduct an internal review of your goals with your team.  Great things happen when marketing, finance, registration management and membership come together to discuss what you need out of your registration process prior to providing set up specifications to your vendor.  For example, are you interested in getting people registered as fast as possible?  Is giving a registrant incentive to upgrade their registration type important?  Is there a past issue that you’d like to avoid?  By giving your registration vendor a clear picture and by letting them be creative, the set up process becomes collaborative and allows everyone to be invested in the success of your event.

2. Go With the Flow

Give your vendor a copy of your registration form, in addition to access to your previous registration website via screenshots or a mockup template.  Allowing them to walk through the registration process from the previous year gives your vendor an appreciation for the information that is important to you and your event.  In addition, be sure to look at and discuss previous year’s reports, registration confirmations and business rules to help guarantee that you will get the data, reporting and analytics you need from your vendor to continue the success of your event.

3. No Such Thing as a Minor Detail

Information that may seem minor to you may be very important to your registration vendor.  For example, do you have a business rule that would impact the flow of the registration process or website?  Do you allow someone to finish a website registration without submitting payment?  You’d be surprised at how often a single business rule addition, removal and/or edit which is relayed late in the set up process results in significant registration complications.  By providing registration rates, packages, options, membership rules, sample files, and artwork you’re giving your registration vendor the details which help deliver a better and more accurate product.  Let your registration vendor be your partner for success.

4. Marketing Tools

Provide your registration vendor with your event’s big picture marketing strategy and goals, as well as your specific marketing programs.  By doing so, they can recommend promo codes, tracking codes, link tracking, click counts, email open rates, and many other useful tools that can help you meet your objectives.

5. Review the Result Together

Once your registration vendor hands over the registration website, go through it with your entire team, together.  With this methodology, everyone has a say in the final product and your registration vendor can help you go live with the site faster.  Remember that everyone in your organization should feel like the registration vendor is their partner in helping to make your event successful.

In sum, registration vendors are experts in their field.  Each event is unique and they are accustomed to having many distinct guidelines given to them regarding all aspects of registration, both onsite and in advance of the show.  By giving them all of your requirements upfront and letting them explore potential solutions based on best practices, you enable them to be your partner.  Working together as a team will ensure that your goals are accomplished in a timely, efficient and well-organized manner.


registration website design

Best Practices for Registration Website Customization

registration website design

Registration websites are the gateway to your show. They are the first impression an attendee has and can often dictate the opinions and experiences that they will have going forward. It is important for show organizer’s to carefully plan and focus in on making the user experience simple, interactive and as enjoyable as possible.

CompuSystems’ Senior Director of Programming, Frank Anselmo, outlines some tips and tricks for customizing registration websites to maximize your attendee’s satisfaction when registering online.

  1. Keep the user in mind. When you are in the stages of planning and developing your registration website be sure to think about the end user. Your audience is critical in making customization decisions.
  2. Go mobile. Since the vast majority of attendees own a smartphone, be sure to consider making your registration website mobile friendly.
  3. Less is more. Remember that your registration websites are not blog posts or company websites. Keep the material available brief and informative as attendees are not likely to thoroughly read the full site. This means keeping requirements for attendees simple and user friendly. Avoiding excessive button clicks and minimizing required fields can also be helpful.
  4. Easy on the eyes. Registration websites should be aesthetically pleasing. Cut down on overwhelming clutter; white space can be a great way to break up a website into sections. Colors can also be an issue with websites because they subconsciously evoke emotions. Brighter colors will tend to evoke a more intense sense of emotion, so use them sparingly.
  5. Read it like a book. Remember that users read websites as though they are books. By placing important or vital objects and information higher and to the left of the page, they are more likely to be noticed and prioritized by attendees.
  6. Aim to please a wide demographic. Keep in mind that international users or people with disabilities may be using the site. To give these users a better experience, try to use larger type face when possible and increase the size of buttons to make them easier to click (also helpful for mobile users). An average of 8% of the male population is considered color blind.  Red on a gray background can look like gray on gray to certain users. Finally, be sure to clarify dates and times to keep them from becoming ambiguous. Depending on where the user is from, 5/6/16 can mean May 6, 2016 or June 5, 2016, so writing out the month and day is always safest.
  7. Scale down images. Unless you are developing a photo gallery it is best to keep images smaller. Large images can distract users from the overall message of the page. Also, large images means a large file size, which can impact web performance. User satisfaction can be impacted by their personal internet connection and the particular mobile device or computer they are using.

Putting the extra effort into developing a user friendly site can be well worth it. Customizing sites and keeping your audience in mind will alleviate difficulties for attendees. A simple and successful registration experience allows for an enjoyable first impression of your show.


crowdshaping

Technology of the Future: Crowdshaping

crowdshaping

Trade Shows have become outwardly data-centric, and they have to be. How would we build better shows in the future if we did not have data that supported and called for change? Technology is changing the way we use data and planning for our events by using innovative technology to harness crowdshaping.

Think of crowdshaping as reacting to data. Technology, social media and the use of GPS has given us the ability to know what people are doing, where they are and what they think about things, in any given situation. Reacting and making changes to the situation in real-time is crowdshaping.

The uses for this kind of technology in the trade show industry are endless. Our constant connection to our smartphones has made it possible for show organizers to have instant data that could simultaneously improve an attendee’s experience. Think shorter lunch lines, more seating in session rooms, the ability to ensure an attendee never had to wait for a shuttle.

This kind of data could provide a better experience for exhibitors too. Show mobile apps could control crowdshaping by allowing exhibitors access to preferences, location and influx of attendees. This could provide valuable ROI information before the attendee even arrives to their booth.

As crowdshaping technology improves, show organizers will have the ability to greatly improve the experience for all parties attending a show, making this real-time reactive data infinitely valuable.


CompuSystems Launches Charity Team to Help Local Communities

Team Donates Food and Clothing to Local Families in Need

Downers Grove Ill. – 4/19/17 – The start of 2017 was full of New Year resolutions for most people and CompuSystems was no different. Pioneered by one of our own employees, Sarah Musur rounded up a group of employees who shared Sarah’s passion and beliefs of helping those in need and formed the CompuSystems Charity Team. Since its creation the team has put together two different charity events to help the local community.

In late January the team’s first project was a coat drive with the goal of helping the less fortunate stay warm throughout the brutal Chicago winter. Employees were asked to donate new or lightly used coats to be donated to the Hesed House in Aurora, IL

Next up was a food drive that added a little friendly competition by breaking the office up into teams by department. As a whole the team collected over 900 items that were donated to the Downers Grove Area FISH Food Pantry. The pantry is an all-volunteer organization.

“On behalf of the volunteers in the FISH organization, I want to thank CompuSystems for the enormous amount of food they donated to us. We assist about 200 families a month and I can assure you that the generosity of those connected with CompuSystems will greatly help our neediest neighbors.” stated June Miller, Corresponding Secretary for the FISH Pantry.

These charitable examples demonstrate the passion CompuSystems’ employees have for both helping their clients, each other and their communities.

“I am incredibly proud of our Charity Team and the success they’ve had thus far. Our core company values include teamwork and caring for one another,” explained Chris Williams, President of CompuSystems. “Our Charity Team not only embodies that but is a perfect example of the amazing people we have here at CompuSystems. I look forward to future initiatives and building our relationship with the community.”.

About CompuSystems

CompuSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration with the addition of Levreg, a brand new registration platform that makes registration simpler, faster and smarter. For more information about our industry leading services please visit www.compusystems.com.


CompuSystems Adds Three More Urban Expositions Events in 2017

February 2, 2017

CompuSystems and Urban Expositions started a partnership in 2016 that included three events. In 2017, this growing partnership will extend across three more events, New York Restaurant, Western Food Service and Florida Restaurant.

CompuSystems is excited to see the continued growth in this new partnership and to be providing its services to such a successful event company like Urban Expositions.

“We have a lot of experience and knowledge of the industry throughout our company,” said Chris Williams, President of CompuSystems. “Everything we offer has been shaped by our experience and with our clients in mind, allowing us to deliver exactly what each client needs and expects from their registration provider. The partnerships we form, such as our relationship with Urban Expositions, continue to grow and are a testament to our commitment to our clients.”

About Urban Expositions

Urban Expositions produces and manages a portfolio of 35 events covering six sectors. Based in Kennesaw, GA, the company also has offices in Shelton, CT and Boca Raton, FL.

About CompuSystems

CompuSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration with the addition of Levreg, a brand new registration platform that makes registration simpler, faster and smarter. For more information about our industry leading services please visit www.compusystems.com.


CompuSystems and Emergency Nurses Association Agree to a Two-Year Deal

January 17, 2017

Downers Grove, Ill. – 1/17/17 – CompuSystems will be the official registration and lead retrieval provider for Emergency Nursing 2017 and 2018.

The Emergency Nurses Association will also be utilizing CompuSystems’ ConnectME Show App to help attendees get the most out of attending the event. From schedule building to social media the show app is the ultimate guide to the Emergency Nursing event.

CompuSystems has been servicing the trade show industry for 40 years and is excited to offer its services to such a great association and event.

About CompuSystems- CompuSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration with the addition of Levreg, a brand new registration platform that makes registration simpler, faster and smarter. For more information about our industry leading services please visit www.compusystems.com.

 

Contact Info:

David Cirillo, Integrated Marketing Specialist
Email: david.cirillo@csireg.com
Web: www.compusystems.com


CompuSystems Adds Informa Show, WWETT

Downers Grove, IL – October 18, 2016 – Informa Exhibitions has awarded CompuSystems, Inc. with exclusive rights to provide registration and lead retrieval services for their 2017 WWETT Show- Water & Wastewater Equipment, Treatment & Transport.

Gathering over 12,000 people each year, the WWETT Show is the world’s largest annual trade show for environmental service professionals. The event offers an unmatched educational program, an array of networking opportunities and an extensive expo floor where buyers and sellers come together to see and experience the latest product innovations and technology.

WWETT becomes the 13th Informa show that CompuSystems will service in 2017, making it one of CompuSystems biggest clients.

CompuSystems has been servicing the trade show industry for 40 years. Handling some of the industry’s biggest shows and events year in and year out has put CompuSystems at the top of its class. CompuSystems services several TSNN 250 and Trade Show Executive Gold 100 events and the addition of the WWETT Show adds to CompuSystems’ Status as a leader.

About CompuSystems –CompuSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration with the addition of Levreg, a brand new registration platform that makes registration simpler, faster and smarter. For more information about our industry leading services please visit www.compusystems.com.

 

Contact Info:

David Cirillo, Integrated Marketing Specialist
Phone: +1 331.903.6458
Email: david.cirillo@csireg.com
Web: www.compusystems.com


CompuSystems to Provide Registration and Lead Retrieval for Petfood Forum

Downers Grove, IL - August 29, 2016 - Watt Global Media has rewarded CompuSystems, Inc. with exclusive rights to provide registration and lead retrieval services for their 2017 and 2018 Petfood Forum.

CompuSystems has been servicing the trade show industry for 40 years. Handling some of the industry's biggest shows and events year in and year out has put CompuSystems at the top of its class. CompuSystems services several TSNN 250 and Trade Show Executive Gold 100 events and the addition of the Petfood Forum adds to CompuSystems' Status as a leader.

About CompuSystems –CompuSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration with the addition of Levreg, a brand new registration platform that makes registration simpler, faster and smarter. For more information about our industry leading services please visit www.compusystems.com.

 

Contact Info:

David Cirillo, Integrated Marketing Specialist

Phone: +1 331.903.6458

Email: david.cirillo@csireg.com

Web: www.compusystems.com


CompuSystems Announces Partnership With InGo

Downers Grove, IL/Arlington, VA - May 23, 2016 - Scott Allen, Chief Sales Officer of CompuSystems and Michael Barnett, CEO of InGo, announced today that CompuSystems has become an official InGo Partner. CompuSystems will now offer to its customers InGo’s socially smart advocate marketing platform as a marketing solution to drive attendance and event growth.

The InGo Suite of widgets, which are now seamlessly integrated in the CompuSystems event management software, allow organizers to tap into the power of social media, creating Advocates for events. This cost-effective product activates an attendee’s existing social network and contacts, speeds up registration, and enables attendees to post to their newsfeeds, alerting their network of their intention to attend an event. Additionally, attendees can invite their network to attend, and discover who else is attending the event from both in and out of their network right from the event website.

“CompuSystems is a leader in providing event software services to the trade show industry and we are very pleased to welcome them to the Global Advocate Marketing Alliance,” said Barnett. “This partnership will allow InGo to form new relationships with a wide range of event organizers and associations and provide them with the opportunity grow their attendance with word-of-mouth marketing accelerated by the power of social media.”

”CompuSystems is committed to providing show organisers with world class technology and InGo provides a world class solution for social media engagement and show growth,” said Scott Allen, Chief Sales Officer at CompuSystems. “I am delighted to be able to provide this innovative tool to our clients and look forward to seeing them achieve great results.”

 

About Compusystems  – ComputSystems, founded in 1976, is a leader in trade show registration and lead retrieval services. When show organizers work with CompuSystems they not only get cutting-edge service packages but they are backed by the most experienced professionals in the industry. CompuSystems has gone beyond simple registration and created an ecosystem that keeps everyone from the show organizer to the exhibitor and attendee connected throughout the show process. For more information about our industry leading services please visit www.compusystems.com.

About InGo –InGo is the world’s leading social media Advocate Marketing company, empowering event organizers and attendees to exponentially grow their events using InGo’s unique socially-smart search algorithm. With offices in the US, UK and Italy and partners on six continents, InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Messe Frankfurt, Fiera Milano and UBM.  It has been in business since 2013 and has served over 500 events on six continents.  Discover how InGo can grow your event at http://www.ingo.me/ingo-demo.