lead-retrieval-photo-1200x630

What Is Lead Capture, and How Can It Benefit Trade Show Exhibitors?

by Melissa Ruisz Nazario

April 2021

Gone are the days of collecting business cards in a fishbowl at events and trade shows. Savvy exhibitors now use lead retrieval, or lead capture, a method for collecting sales leads electronically on and off the show floor using an app that runs on their own smartphone or tablet.

How does it work?

Every attendee is required to wear a name badge while walking on the show floor, and it comes equipped with a QR code containing all of their contact and demographic information. Exhibitors using the lead capture app can scan the attendee’s QR code, giving them instant access to a wealth of data, including:

scanning a badge

  • That attendee’s name, email address, phone number, and job function
  • Valuable demographic information, which may include buying authority and what products and services the attendee is interested in
  • Company name, address, business sector, number of employees, and annual contract spend

The fortune is in the follow-up

Did you know that research shows that 50% of buyers choose the vendor who responds first?1 With a lead capture app like CompuLEAD, all of your scanned badge data gets saved to an organized, digital master lead list. This means your sales team can focus on being the first to follow up with hot leads from the show, instead of wasting time keying in contact information and piecing together notes.

Lead capture apps have become so sophisticated that they can now also perform additional functions, such as:

  • Viewing full lead contact information in real time, so there’s no need to wait until the show is over to start calling on or marketing to prospective customers
  • Sending electronic marketing literature, sell sheets, and videos to attendees directly from the app
  • Qualifying leads by adding tags and notes about the type of lead, product interest, and what was discussed at the show, enabling a warmer, more personable follow-up call
  • Conducting marketing research with survey questions

Not all lead capture is equal

It’s important to note that although there may be other QR code readers and third party lead capture apps that can obtain a badge’s ID number and first and last name, in most cases only the official app, selected by show management, will give you the detailed contact, company, and demographic information we mentioned.

CompuLEAD app qualifiers

That is because the data is usually encrypted by the event registration provider, so you would need to purchase additional lead conversion software or APIs to unlock the rest of the lead information, if that is even available for the show. Oftentimes, this process ends up being more expensive and cumbersome than simply purchasing the show’s official lead capture app.

If given the choice between:

  • Scrambling after the show to put together a call list for the sales team from scribbled notes and business cards, or
  • Having all of your lead information and notes captured digitally in one, done-for-you organized list so your sales team can follow up as soon as the badge is scanned

Which exhibitor would you rather be?

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.

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How Task Flows Can Help You Plan a Smoother Post-COVID Registration Experience

by Melissa Ruisz Nazario

March 24, 2021

We’ve seen a big uptick in positive, post-pandemic news as of late: more people are receiving the vaccine, local governments are allowing venues to re-open, and trade show organizers are planning live events in the coming months.

As much as we’d love for everything to simply “go back to normal,” the reality is that we have to follow new safety procedures for live events. These added steps, such as requiring attendees to produce a negative COVID-19 test through onsite testing, can make the registration and badging process more time-consuming – and potentially frustrating – for attendees.

How can organizers plan out this new attendee journey while ensuring that attendees feel that their overall event experience and time have been considered?

One way to map out this process is through a task flow, which is a user experience (UX) design method that can give you and your team a more complete picture of how an attendee’s experience hangs together. In the article “UX task flows vs. user flows, as demonstrated by pancakes1, Erika Harno describes task flows as focusing on single tasks with simple, sequential, high-level pathways.

The goal (the last step of the task flow) is to access the event or show floor, and might have looked like this pre-COVID:

The added requirement of producing a negative COVID test to get on the show floor adds additional complexity, involving scheduling a test beforehand or taking the test onsite – sometimes every day of the show.

Thinking through the steps of a task flow for these scenarios can provide clarity and also help anticipate any stress points that need to be managed before the event. Here are the key steps to consider in a task flow, as detailed in Leah Buley’s book, The User Experience Team of One 2:

1. Figure out your starting point and “moments of truth.”
We know that the registration process starts with the online registration form, but showing up onsite would be another starting point to consider. For example, attendees are used to showing up to the main registration area to get badges before going to the show floor. However, if they need to first get tested at another concourse of a huge convention center, it would be frustrating to have to walk back and forth if they could have saved time by knowing where they should have entered the venue. How can that frustration be mitigated before arrival so that attendees are not spending valuable time walking back and forth?

next steps ladder

2. Consider what comes next (or prior). 
After you pick your starting point, think about how attendees would get to that point and where they would go next. Repeat this process, either working your way from start to finish or spreading out from the central moment you began with until you hit a reasonable start and endpoint.

For example, we’ve seen organizers ask attendees to use chatbots or smartphone apps to schedule onsite testing and then display negative test results to receive their badge or wristband. However, these apps don’t always work the way users anticipate. It would be important that not only staff, but especially those who have never used the app to test out the process of downloading the app, scheduling a test, and receiving a test result before the show, so any issues can be mitigated and so staff can help confused attendees.

3. Think about alternate entries and exits.

For each step in the process ask yourself, is there another way that someone could get here? Or is there somewhere else they’re likely to go from here (not necessarily the next step in the process)? Also, consider what should happen if people abandon at this point. If they come back later, what should they see?

Some scenarios to consider for COVID testing: When multiple attendees show up on the opening day without having scheduled any test, how will their time be managed so they don’t get frustrated at having to wait at the “back of the line” for too long? And, though it sounds unlikely, sometimes attendees do not have smartphones, so what is their process for testing, showing a negative result, and getting a badge?

4. Add annotations.

Once you’ve captured all the key steps for a task flow, go back through and add notes for how transitions should take place, or other important points to capture that are not self-evident.

For example, how are privacy and HIPAA laws being complied with during screening, entering information on an app, and in the testing area? How will social distancing be enforced if there are bottlenecks at testing stations?

Final Considerations

Creating task flows for different types of attendee scenarios at your live event may seem like extra work. However, this tool can help you and your team not only see the big picture, but also discover two important things.

  • The “moments in between”: These are the potential side doors and scenarios when the attendee does not move from one pre-planned step to another.
  • The “friction points”: Friction is anything that can inhibit attendees from intuitively and painlessly achieving their goals.

Finding ways to anticipate and prevent as many friction points as possible will provide your attendees with a smoother overall event experience – one they will enjoy so much they will have to tell their colleagues about. This will encourage them and others to attend your show for years to come.

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.

Sources:
1. Harno, Erika. “UX task flows vs. user flows, as demonstrated by pancakes.” Medium article.
2. Buley, Leah. The User Experience Team of One. Brooklyn: Rosenfeld Media LLC, 2013. Print.

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The Return of Live Events: Top Trends for 2021

by Kahle Williams

March 23, 2021

Everyone is wondering: when are live events going to return? I wish we could tell you with certainty, but no one knows for sure. However, there are some extremely positive trends indicating the return of events is imminent. Plus, I can share some interesting insights we’ve gained working closely with our customers who have either recently hosted their event or are planning to do so later this year.

The Trends Are Shifting

    • A fewer number of our customers are canceling their event or pivoting to virtual. Instead, they are postponing to later in the year. Here’s a current breakdown of our events scheduled to take place the remainder of the year:

◦ Q2 – 30% scheduled / 70% canceled or virtual

◦ Q3 – 95% scheduled / 5% canceled or virtual

◦ Q4 – 100% scheduled

    • COVID-19 cases continue to drop for the seventh consecutive week and are down an incredible 79% from their recent peak!1 This, coupled with the 80 million vaccine doses administered in the US so far2 with great results, bodes well for events returning soon. At this rate, the majority of US citizens, and more importantly the highest risk citizens, will be vaccinated by the summer.
    • Confidence levels are on the rise. Although air traffic is still down significantly, in the last week we’ve seen that passenger flights continue to increase and are now over 1 million per day (up 40% from the beginning of February). As the COVID-19 trends and vaccinations continue their positive trends, we believe it is inevitable that we will see improvement in both attendee and exhibitor sentiments.

Latest Tools Show Organizers Are Relying On To Re-Open Safely

Health Screening – This has become the cornerstone of most onsite health and safety plans we’ve seen as of late. It’s a process to ensure all visitors, staff, and exhibitors produce a negative COVID-19 test before being permitted into the event. Organizers are using chatbots to schedule the coronavirus tests. Confidential test results are then sent to a digital health app that event participants download to their smartphone where they can show proof of their test results.

Managed Crowd Density – Another key component. It’s the process of managing occupancy limits for the show floor, sessions, and other spaces to comply with local authority regulations. Entrances are equipped with a display monitor that shows the occupancy level in real time using traffic light indicators. Staff members are alerted automatically when occupancy limits are reaching capacity.

Contactless Registration Services – Organizers are doing a lot to reduce foot traffic and all forms of contact in the registration areas. Here are some popular options:

Occupancy Management

    • Virtual Badge – A completely electronic badge that resides on registrants’ smartphones. A link to download the virtual badge is included in the registration email confirmation. Registrants then add it to their Apple Wallet or Google Pay and use it for session/hall access control and lead retrieval – eliminating all physical badge printing onsite.
    • Print At Home Badges – Registrants print their badges on plain paper before they leave for the event. Links to the PDF badge template are provided in the registration confirmation email or customer portal. When onsite, registrants can easily fold their badges to fit into the clear plastic badge holder used with a lanyard (supplied by Organizer).
    • On-Demand Contactless Printer – A self-serve and touchless solution for registrants to print their badges from printing stations that can be strategically placed throughout the convention hall. Registrants launch the printing application right from their registration confirmation. After entering the printer station code into their smartphone, their badge prints immediately.
    • Contactless Express Registration Carts or Kiosks – A lot like on-demand contactless printers, but with more capabilities. Kiosks and mobile carts can be equipped with onboard self-serve barcode scanners to support a large influx of people, and the process can also include COVID-19 screening questions and a liability waiver. Kiosks and mobile carts can easily be placed in the main registration area or any remote location such as airports or hotels.
    • Scheduled Registration Check-in Times – A process to limit the number of people in the registration area at one time by requiring registrants to schedule their badge pickup date/time in advance. We recommend making it a mandatory step in the registration process so it can’t be bypassed. The date/time they select will appear in their registration confirmation email that can be added to their Apple Wallet or Google Pay.

Gear Up For a Busy 2021

The outlook for live events returning in 2021 is extremely positive. A recent industry survey conducted by UFI3 points to the same conclusion:

      • Industry revenues will double in 2021, compared to 2020
      • 64% of respondents say last year’s loss of events due to COVID-19 has only reinforced the importance of face-to-face gatherings
      • 57% of North American companies say virtual events will not replace in-person events.

We know that COVID-19 has transformed the event industry, accelerating the adoption of technology to produce virtual and hybrid events. And while those online elements are here to stay, they simply cannot replace what live events offer. That includes, to name a few:

      • The rapport and trust built by meeting face-to-face, which strengthens business relationships
      • Opportunities to expand your industry network
      • The energy and excitement of opening day
      • The sensory experiences of seeing and interacting with a new product before your very eyes
      • The element of chance and spontaneity in meeting different people and encountering new businesses and products

Happy businesswoman talking to colleague at lobby in convention center

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.

Sources:
1. Google
2. Bloomberg
3. TSNN

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What Lead Retrieval Will Look Like Post-Pandemic

by Kahle Williams

When in-person events return, many exhibitors will opt to use lead retrieval to capture sales leads just as they’ve always done. But how they capture sales leads is likely to change.

The challenge with the most popular lead capture method (i.e., exhibitor scans the attendee’s barcode) is that it can’t be done from 6 feet away. How, then, will exhibitors capture sales leads when they are social distancing?

Luckily, we have a couple of alternative methods that work quite effectively…the first of which is already used by the exhibitors that rent tablets from us:

1. Manual badge number input – In addition to the QR code, every badge has a Smart ID number. Exhibitors can enter this 7-digit number into their lead retrieval app to capture full contact information from the attendee. It takes only a few seconds to enter and they can do it a safe distance away from the attendee.

2. CompuLEAD Kiosk self-scanning – This product is entirely self serve for attendees, eliminating any person-to-person interaction. An attendee walks up to the kiosk and is prompted to scan their badge. The exhibitor receives full contact information from the attendee.

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.

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Virtual Events

Going Virtual? Not all Registration Systems are Created Equal

by Melissa Nazario

If you’re hosting a virtual event, be sure you consider all your options for registration. All of the virtual event platforms have registration capabilities, but they don’t always have the features you or your registrants may want or need.

Sometimes the simplest and best option is to reuse the registration system you developed for your in-person event. Here are some of the benefits of taking this approach:

  • In most cases, it can be repurposed for your virtual event without much effort
  • We can integrate it with your virtual event platform, creating a seamless user experience – registrants simply click on a secure link in their registration confirmation to access the event and no logging in is required
  • It’s familiar to your registrants so they will have an easy time registering
  • Peace of mind that your valuable registration data is 100% secure (we adhere to the strictest privacy practices)

In the words of Phillip Ridley, Meetings Manager for the Emergency Nursing Association:

“The CSI team provided the support and resources needed to allow our team to accomplish the transition from an in-person meeting to a virtual conference. They were wonderful in the development and execution of the EN20X registration process and exceeded expectations across the board.”

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.

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My experience participating in one of the first in-person events since the onset of the Coronavirus pandemic

by Kahle Williams

On July 24, 2020, the Together Again Expo took place at the Orange County Convention Center in Orlando, Florida. It was one of the first in-person trade shows in the U.S. in a long while. CompuSystems had a booth there, and I was joined by two of my co-workers. I’m not going to lie, I had concerns about participating due to the recent spike in COVID-19 cases in Florida. Here’s how it actually went (plus my takeaways at the end):

The flight

I got to O’Hare airport an hour and a half before my flight. It wasn’t as crowded as normal but busier than I expected given the circumstances. I boarded the plane and was happy to learn that United Airlines is keeping its middle seats open. Other than an emptier than normal flight, the only real difference was the smell of hand sanitizer (United gives out free disinfectant wipes) that subsided after about 10 minutes and a face mask requirement. I was a bit surprised that there were no temperature checks at the airport or on the plane.

The hotel

We landed, grabbed an Uber, and headed to the Orlando Hilton to check in to our rooms. I was told by the hotel receptionist, who was behind a plexiglass shield, that there were a few COVID-19 restrictions that is, face masks must be worn in the common areas at all times, and the once-standard daily room cleaning service must be requested. That was it. The gym and pool were both open but with some minor restrictions. My room was extremely clean and I felt completely safe and comfortable.

Exhibitor move-in

There was nothing out of the ordinary except for the mandatory face mask requirement and temperature check before entering the convention hall, both of which we expected. What we didn’t expect is how uncomfortable it can be to set up a booth wearing a face mask in a hot and humid conventional hall on a 93-degree day in Florida, but we managed. After we finished setting up our booth, we called an Uber and went out for sushi at one of our favorite restaurants in the area. Face masks were mandatory in the common areas of the restaurant but not in the dining areas. We found that most restaurants in Orlando were open for business.

Opening day

I can’t tell you how excited we were to see a trade show floor with people mingling and taking in sessions. Everyone I talked to was upbeat and so ready to get back to business. There were lots of interesting face masks of all colors, shapes, and sizes, and the chairs in the session area were placed 6 feet apart for social distancing. Other than that, it looked and felt like a regular trade show. Many of the booths featured interesting new products and services to help people feel safer as they start going to trade shows again. 

For the first trade show back, the turnout was phenomenal. I’m proud of everyone who participated and wanted to thank Alliance Nationwide Exposition, the producers of this amazing event, the Orange County Convention Center, and all the Sponsors that helped make this possible. One day we will look back and realize that this event was instrumental in getting our wonderful industry back up and running.

My takeaways

• Traveling and participating in trade shows with COVID-19 restrictions is only minorly inconvenient

• It feels amazing to get out and do all the things I used to do pre-COVID-19

• Overwhelmingly, people are ready to get back to going to trade shows

I hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.

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5 Event Registration Solutions that are Contactless, Self-serve, and Support Physical Distancing

Since the onset of the COVID-19 pandemic, we’ve been in regular contact with our customers and have been encouraged by the creative solutions they are finding to reopen their live events under the new health and safety regulations. We are happy to report that many of them with live events later this year are planning to proceed as scheduled.

Here are some of the safe event solutions we’ve been talking to our customers about that will hopefully give you ideas for your event.

1. Virtual Badge

The traditional name badge is replaced with an identification-only printed name tag and a virtual badge that resides on the registrant’s smartphone. The virtual badge is used to gain access to the event floor and into sessions and for lead retrieval purposes. 

Features

    • Registration confirmation includes a link for the registrant to add their virtual badge to their Apple Wallet or Google Pay pass.
    • The virtual badge will include a QR Code to be scanned for event floor and session access and for lead retrieval purposes.

Benefits

    • Eliminates the need to have a badge printed at onsite terminals
    • Registrants’ uploaded photo ID can be included in the virtual badge
    • Touchless scanning of virtual badge will allow for increased security and health safety

virtual badge on iPhone X

2. At-Home Name Tag Printing

Registrants print their own name tag on plain paper before they leave for the event. Their name tag is provided in a PDF document that is conveniently downloaded from a link on the registration confirmation or customer portal. When onsite, the name tag is easily folded by the registrant to fit into the clear plastic badge holder used with a lanyard (supplied by show management).

Features

    • Works on any type of printer.
    • Can be customized to match the event’s branding.
    • On-demand remote contactless printers are available for name tag reprints onsite.

Benefits

    • Self-serve
    • Limits onsite equipment required for badge printing
    • Increased health safety by limiting onsite printing

Want to see how the at-home name tag printing works? Click on the name tag image above to print it out.

3. On-Demand Contactless Printer

A self-serve and touchless solution for registrants to print their name tag or badge from printing stations that can be strategically placed throughout the convention hall. Registrants launch the printing application right from their registration confirmation. After punching the printer station code into their phone or tablet, their badge prints immediately. 

Features

    • Printer stations have a small footprint and fit nicely on tables or counters.
    • Stations include a printer, long-lasting onboard battery, and internet router.
    • Printing application works on any phone, tablet, or computer.

Benefits

    • Can be placed in remote locations such as airports and hotels
    • Increased security and health safety
    • Reduce foot-traffic in the main registration area 

Remote Badge Printing Station

4. Staggered Check-in Time for Registrants

One of the best ways to limit the number of people in the registration area at one time is to implement staggered check-in times for your exhibitors and attendees. Getting people to select a check-in time can be difficult so we recommend making it a mandatory step in the registration process. 

Features

    • Exhibitors and registrants will be required to choose a specific time window and location to pick their badge.
    • The time they select will appear on their registration confirmation that they will add to their Apple Wallet or Google Pay pass.
    • Upon arriving at registration, they will be required to show their scheduled pickup time to the Guard before proceeding to the contactless badge pickup area.

Benefits

    • Increased health and safety
    • Fully integrated with the registration process
    • Control the number of people in the registration area at one time

Staggered check-in Businessman using calendar on laptop

5. Contactless Express Registration Carts or Kiosks

A lot like our on-demand contactless printers, but with more capabilities. Our kiosks and mobile carts have onboard self-serve barcode scanners to support a larger influx of people that you would have in the main registration area. 

Features

    • Kiosks include a tablet, badge scanner, and badge printer for contactless printing. The registrant simply scans their registration barcode to print their badge. 
    • Mobile carts can be equipped with either a laptop and scanner or a tablet on a stand in conjunction with a badge printer. The registrant simply scans their registration barcode to print their badge. 
    • Can be placed in the main registration area or in virtually any remote location such as airports or hotels.

Benefits

    • Self serve and contactless
    • No need for badge holders
    • Eliminates the need for barcode scanners in areas that require security entry

contactless kiosk

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.

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decentralized registration

Decentralized Registration Becoming the New Normal

Not so long ago, many trade show organizers stopped mailing badges due to improved badge printing technologies. With a simple barcode on their registration confirmation, an attendee could print their badge at the show in a matter of seconds. What this meant though is that there were many more check-in stations required at the event. It would be normal to walk into a convention center to see massive registration areas capable of producing tens of thousands of badges over a few days. 

Before the novel coronavirus pandemic, we were already seeing fewer massive registration areas as shows began placing badge printing stations in other areas outside the exhibition venue. In light of the pandemic, massive registration areas may be a thing of the past. As the industry begins to incorporate stricter health and safety protocols in their face-to-face event planning, decentralized registration is one of the ways that will move the industry forward into this new normal.  

Here are some of the reasons why more shows would want to do away with the one central registration area.

Space is at a premium. If attendees must maintain a distance of at least six feet from each other, it would make for quite a long registration line! Having multiple areas outside of the venue, such as at the airport or hotel, not only prevents areas where people must congregate, but also enables growing shows to free up that prime space to sell to sponsors or exhibitors.

Registration technology has gone mobile. Printing badges from registration carts has become easier, as they have their own internet connection, run on batteries, and can literally be rolled to wherever they are needed. Additionally, on-demand contactless badge printing stations enable attendees to punch in a code on their phone to instantly print a badge at the station, eliminating the need for printing stations to be manned and reducing exposure to high-touch areas.

Printing badges from registration carts has never been easier. There is no longer a need to order services from third parties. A registration cart can have its own internet connection and run on batteries! It can literally be rolled to wherever it is needed.

Bring the badge to the attendee and not the attendee to the badge. What this means is to bring registration to places the attendees already are: 

    • Badge pick up at the airport. More and more shows are adding badge pickup stations in baggage claim areas. This makes it convenient for attendees. Once they pick up their bags they can stop and pick up their show badge at the same time. By keeping badge pickup areas open during the key arrival times, an event can see up to 40% of attendees get badged before even stepping foot inside the convention center.
    • Badge pick up at the major hotels. By placing badge pick up stations at all your major hotel blocks, attendees can now check into the hotel as well as the show. Many attendees will also network in the hotel lobby and hotel bars so try to get badge pickup stations near these high traffic areas and keep them open past ‘normal business hours’ to maximize output offsite.
    • Think ‘outside the center’. Utilize space outside the convention center. Registration tents can achieve the same impact as if the registration area were inside. Also, think about putting badge pickup stations strategically placed outside the convention center such as near parking lots and shuttle bus drop-offs. Remember, the key is to get as many people badged as you can before they enter the building!

Virtual badges. Perhaps the most decentralized registration option of all, some shows will eliminate printed badges altogether. Instead, they’ll send virtual badges to registrants, which can be added and stored digitally in a mobile wallet. When they’re ready to go on the exhibition floor, they’ll enter a turnstile and scan the virtual badge at a kiosk to gain access, similar to entering a gate at the airport.

Virtual badges, contactless mobile carts, and badge printing stations are a few of the offerings that CompuSystems has incorporated into its Contactless Safe Event Plan. Learn more about CompuSystems’ Contactless Safe Event Plan here.

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.


5 Ways To Supercharge Your Registration Website

Online registration for trade shows has come a long way over the years. Simple two or three page websites with just a few registration categories, business rules, and demographic questions are a thing of the past. Show organizers now expect a lot more functionality – everything from mobile optimization to sophisticated web service integrations – all aimed at creating a high-tech user experience and driving registrations. We’ve assembled a list of our most popular tips and tricks, from the over 700 websites we develop annually, that we think can help you take your website to the next level.

1) Register Socially

Leverage your own attendees to help market your event by integrating InGo, an industry-leading social media marketing tool, with your registration website. It allows attendees to register and spread information about your trade show across their social networks. Attendees can also send personalized invitations to their network, which will further increase your event’s reach and impact. Some organizers boast a 20-25% growth in registrations as a result of using this tool.

2) Registration Widget

An easy way for exhibitors, from their own corporate website, to promote both their booth and your trade show. A widget is a small snippet of code that an exhibitor can download and place on their website. It functions much like a banner ad that includes information about the trade show, their booth, and a link to the registration website. A win-win opportunity.

3) Mobile Optimization

Every year, more people register for trade shows using mobile devices and tablets. In fact, mobile registrations for some trade shows exceeds 20%. That’s a reason that it’s so important to mobile-optimize your registration website to be sure you are creating a good user experience for this audience. Mobile optimization accounts for site design, site structure, page speed, and more. Also, Google favors mobile-optimized sites in their SERP (search engine results pages), which means more people will find your website.

4) Web Services Integration

There is a lot of buzz around web services integration in the trade show industry. In short, it allows you to integrate and share data between different systems such as member management, registration and housing, to create a cohesive and smooth user experience for your registrants. It has the added benefit that you, the organizer, receive real-time registrant information. Here are some additional benefits:

  • Single Sign-On (SSO): allow registrants to use one set of credentials for multiple applications
  • Membership validation in real-time: sign up new members and have their status recognized immediately on the registration website
  • Pre-population of contact information, member status, and rates speeds up the registration process
  • Data synced with show app in real-time: provide a seamless transition from registration website to show app
  • Combined housing and registration confirmation: confirmations are compiled into a single confirmation

5) User Experience

The possibilities for adding interesting website features and functionality are endless, but be mindful of the user experience you are creating so that it doesn’t become cumbersome. The process should be quick, simple and pain-free so people don’t struggle and abandon their registration midstream. Here are a few ideas to help you create a good user experience.

  • Keep business rules for attendees simple and straightforward
  • Limit the number of pages on the site
  • Avoid excessive button clicks
  • Minimize required fields
  • Don’t let design elements get in the way of usability
  • Limit your demographic questions to 10 or less

We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.


data-protection

General Data Protection Regulation

International visitors and exhibitors are an important segment of trade show participation.  Some organizers even offer special visitor programs and exhibitor pavilions to their overseas participants.  The rules that govern how we handle the personal information associated with these participants have changed.

You may already be aware of the General Data Protection Regulation (GDPR) since it has made the news with some regularity recently.  But what it is and what it entails may still be a mystery.  This will help to clarify the GDPR.

What is it?

The GDPR, agreed upon by the European Parliament and Council in April, 2016, which  on May 25, 2018, will replace its predecessor, the Data Protection Directive, is Europe’s primary law regulating how companies protect European Union (EU) citizens’ personal data.

What constitutes personal data?

According to the GDPR website (http://www.eugdpr.org/), ‘personal data’ is any information related to a natural person (a ‘data subject’), that can be used to directly or indirectly identify the person. It can be anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer IP address.

What does it do?

In short, the GDPR imposes a uniform data security law on all EU members so that each member state no longer needs to write its own data protection laws, and so that laws are consistent across the entire EU.  Furthermore, any company that provides goods or services to EU residents, regardless of its location, is subject to the regulation.  Consequently, GDPR will have an impact on data protection requirements globally.

Some of the key privacy and data protection requirements of the GDPR include:

  • Consent of subjects for data processing
  • Anonymizing collected data to protect privacy
  • Providing data breach notifications
  • Safely handling the transfer of data across borders
  • Requiring certain companies to appoint a data protection officer (DPO) to oversee GDPR compliance

What should we do?

The most important thing we can do is to familiarize ourselves with the GDPR rules and requirements (http://www.eugdpr.org/).  By beginning to implement data protection policies and solutions now, we will be in a much better position to avoid penalties and achieve GDPR compliance when it takes effect.