LISLE, Ill. January 4, 2023 – CompuSystems (CSI), a premier provider of trade show registration and lead management services, announces the launch of its new digital content exchange app for live events called M3. The product is designed to increase engagement between exhibitors and attendees, drive more leads for exhibitors, and improve the overall trade show floor experience.
M3 has three primary functions: 1) facilitate the electronic distribution of exhibitors’ digital content to registrants, 2) provide exhibitors with the contact information of the registrants that requested their content for follow-up purposes, and 3) give registrants an organized list of the content they requested along with the exhibitors’ contact information making it easy to evaluate and follow up with the companies they visited.
M3 is simple to set up and use. Exhibitors upload their content to a secure portal and download their system-generated company-specific QR codes, which they place anywhere in their booth such as in front of a product display. Registrants simply scan the QR code with their smartphone – no software needed – to immediately receive an email with links to the exhibitor’s product content. At the end of each day of the event, registrants and exhibitors receive a summary email that includes all the QR scanning activity details.
“M3 is a real game-changer for the live events industry. It’s a very simple yet powerful solution that we believe will transform how exhibitors and attendees exchange content and contact information on the exhibit floor,” said Mark LoGiurato, CSI’s CEO. “It puts the power in the hands of the attendees to get the information they need, when and how they want.”
Furthermore, the M3 QR codes can be placed in other locations outside the exhibit floor, such as in print advertisements and digital signage, allowing show organizers to offer this service in a sponsorship package for exhibitors.
M3 is offered as a companion to traditional lead retrieval services, giving exhibitors two effective ways to generate leads on the exhibit floor.
“M3 is more than a digital content exchange app; it gives exhibitors the tools to double or triple the amount of leads they normally get at a trade show,” LoGiurato went on to say.
About CompuSystems
CompuSystems is a leading provider of registration, data management, data analytics and lead retrieval services. Our mission is to help event organizers, exhibitors and attendees achieve the most successful trade show experience possible.