Trade Show Engagement Tools in Action: M3 Expo Wallet

CASE STUDY

Objective:

The 2024 PRINTING United Expo, a leading event in the printing and graphic arts industry, aimed to:

Foster stronger exhibitor-attendee engagement using innovative trade show engagement tools;
Offer a streamlined, self-serve method for attendees to access exhibitor content;
Enable exhibitors to capture attendees’ contact details via QR code scans to expand
marketing reach.

Solution - M3 Expo Wallet:

PRINTING United partnered with CompuSystems (CSI) to offer the M3 Expo Wallet for their event, held September 10-12, 2024 at the Las Vegas Convention Center. CSI distributed over 800 exhibitor QR codes that attendees scanned to access digital content. M3 Expo Wallet allowed attendees to view, save, and retrieve exhibitor information on their smartphones, offering a convenient, accessible way to engage with content throughout the show.

PRINTING United leveraged CSI’s marketing kit, which included tailored website copy, email assets, registration confirmations, and onsite signage. CSI also produced an explainer video to drive exhibitor adoption as part of PRINTING United’s marketing campaign.

What is M3 Expo Wallet?

M3 Expo Wallet is CompuSystems’ digital content exchange app designed to boost attendee engagement and help exhibitors generate more leads at live events. Built with simplicity and impact in mind, M3 allows attendees to scan exhibitor QR codes to instantly receive digital content—such as brochures, videos, and product sheets—directly to their smartphones.

M3 is CompuSystems’ leading trade show engagement tool, built to increase attendee interaction and streamline the exhibitor lead capture process. As a modern event engagement technology, M3 empowers organizers to deliver a more connected and data-driven event experience.

For exhibitors, M3 serves as a powerful lead capture tool. Every time an attendee scans a QR code, the exhibitor receives that attendee’s contact information for easy follow-up. Attendees, in turn, get an organized summary of all the booths they visited and content they requested, helping them make informed post-show decisions.

M3 requires no special app or software downloads, making it frictionless for attendees to use. Organizers can also incorporate M3 QR codes into sponsorships or signage throughout the venue, further extending exhibitor visibility.

As a companion to traditional lead retrieval services, M3 Expo Wallet offers event organizers a scalable, modern tool that enhances exhibitor return while streamlining the attendee experience.

Gamification as a Trade Show Engagement Tool:

To boost participation, CSI and PRINTING United introduced gamification. Monitors promoted M3 Expo Wallet and a daily drawing, rewarding two winners—one attendee and one exhibitor—with $100 AMEX gift cards.

Results: Boosting Trade Show Engagement and Lead Capture

Engagement: 15,846 total scans during the 3-day event.
Lead Generation: Exhibitors saw a 20% increase in sales leads.
Efficiency: Attendees effortlessly accessed exhibitor information on their phones, enabling them
to seamlessly track and manage their event journey
Flexibility: Attendees retrieved exhibitor content at their convenience, enhancing their experience.

Conclusion:

CSI’s M3 Expo Wallet at the 2024 PRINTING United Expo successfully enhanced attendee-exhibitor engagement while embracing digital solutions. By achieving its objectives, M3 Expo Wallet set a new standard for distributing content, capturing leads, and fostering engagement through event technology.