There’s no question that your audience is on social media. Billions of people are already using it and that number increases every day. And companies are responding; the fastest growing marketing budget item is social media. Yet only 21% of event marketers say their efforts on social are “effective.” Let’s dive in and explore the differences in Traditional and Advocate Marketing.
We at CompuSystems believe this is because social media represents a different type of opportunity, which requires a different thought process and approach to attain, and results bear this out.
Compared with traditional marketing channels, the people on social media are not just a ‘targeted audience;’ they are, in a sense, personal marketers themselves, looking to connect.
Instead of paying for placement, SEO, and clicks, event marketers have the opportunity to use social media to spark the most effective and brand-building marketing there is: “word-of-mouth” marketing created by Advocates.
Here’s a “Traditional vs. Advocate Marketing” infographic covering why we believe the secret to social media marketing is Advocates.
