Trade Show Engagement Tools in Action: M3 Expo Wallet at PRINTING United Expo
CASE STUDY
Objective:
The 2024 PRINTING United Expo, a leading event in the printing and graphic arts industry, aimed to:
- Foster stronger exhibitor-attendee engagement using innovative trade show engagement tools;
- Offer a streamlined, self-serve method for attendees to access exhibitor content;
- Enable exhibitors to capture attendees’ contact details via QR code scans to expand
marketing reach.
Solution - M3 Expo Wallet:
PRINTING United partnered with Event Citadel (EC) to offer the M3 Expo Wallet for their event, held September 10-12, 2024 at the Las Vegas Convention Center. EC distributed over 800 exhibitor QR codes that attendees scanned to access digital content. M3 Expo Wallet allowed attendees to view, save, and retrieve exhibitor information on their smartphones, offering a convenient, accessible way to engage with content throughout the show.
PRINTING United leveraged EC’s marketing kit, which included tailored website copy, email assets, registration confirmations, and onsite signage. EC also produced an explainer video to drive exhibitor adoption as part of PRINTING United’s marketing campaign.
What is M3 Expo Wallet?
M3 Expo Wallet is Event Citadels’ digital content exchange app designed to boost attendee engagement and help exhibitors generate more leads at live events. Built with simplicity and impact in mind, M3 allows attendees to scan exhibitor QR codes to instantly receive digital content—such as brochures, videos, and product sheets—directly to their smartphones.
M3 is Event Citadels’ leading trade show engagement tool, built to increase attendee interaction and streamline the exhibitor lead capture process. As a modern event engagement technology, M3 empowers organizers to deliver a more connected and data-driven event experience.
For exhibitors, M3 serves as a powerful lead capture tool. Every time an attendee scans a QR code, the exhibitor receives that attendee’s contact information for easy follow-up. Attendees, in turn, get an organized summary of all the booths they visited and content they requested, helping them make informed post-show decisions.
M3 requires no special app or software downloads, making it frictionless for attendees to use. Organizers can also incorporate M3 QR codes into sponsorships or signage throughout the venue, further extending exhibitor visibility.
As a companion to traditional lead retrieval services, M3 Expo Wallet offers event organizers a scalable, modern tool that enhances exhibitor return while streamlining the attendee experience.
Gamification as a Trade Show Engagement Tool:
To boost participation, EC and PRINTING United introduced gamification. Monitors promoted M3 Expo Wallet and a daily drawing, rewarding two winners—one attendee and one exhibitor—with $100 AMEX gift cards.
Results: Boosting Trade Show Engagement and Lead Capture
- Engagement: 15,846 total scans during the 3-day event.
- Lead Generation: Exhibitors saw a 20% increase in sales leads.
- Efficiency: Attendees effortlessly accessed exhibitor information on their phones, enabling them
to seamlessly track and manage their event journey - Flexibility: Attendees retrieved exhibitor content at their convenience, enhancing their experience.
Conclusion:
EC’s M3 Expo Wallet at the 2024 PRINTING United Expo successfully enhanced attendee-exhibitor engagement while embracing digital solutions. By achieving its objectives, M3 Expo Wallet set a new standard for distributing content, capturing leads, and fostering engagement through event technology.
Learn More:
Contact us to speak with our team about trade show engagement solutions tailored to your needs.
Read our latest press release: Event Citadel Enhances M3™ Expo Wallet with Adio® Technology for Smarter Lead Engagement to discover how new features are driving even smarter lead capture and attendee interaction.
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The Future of Events: Unleashing the Potential of QR Codes
What Is Lead Capture, and How Can It Benefit Trade Show Exhibitors?
Triple Play
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Streamlining Event Success with Event Citadels' Comprehensive Services
In today’s fast-paced business environment, event organizers require comprehensive solutions to ensure the success of their events. Event Citadel, formerly CompuSystems, Inc., a leader in the trade show industry for over four decades, offers an extensive range of services designed to enhance every aspect of event success and management. From registration and analytics to onsite services and lead management, Event Citadel provides robust, integrated solutions to meet the diverse needs of event organizers.
Registration Services
At the core of Event Citadels’ offerings is its state-of-the-art registration service. Utilizing custom registration software, Event Citadel ensures a seamless registration process for attendees, exhibitors, press, speakers, and special groups. The platform supports real-time updates, interactive session search engines, and various payment processing options. Attendees can easily upload credentials, request visa letters, and access comprehensive dashboards. This streamlined process not only enhances the attendee experience but also provides valuable data insights for event organizers.
Analytics
In addition, data-driven decision-making is crucial for the success of any event. Event Citadel offers advanced analytics services, integrating Google Analytics into the registration site to provide exceptional metrics. For example, The platform tracks session abandonment, helping organizers identify potential drop-off points and improve the registration process. Detailed analytics on attendee demographics, registration trends, and engagement levels enable organizers to tailor their strategies and maximize event success.
Onsite Services
Furthermore, Event Citadels’ onsite services ensure smooth and efficient event operations. Their team handles every aspect of onsite management, from equipment setup and crowd control planning to badge printing and access management. The company’s robust lead retrieval system allows exhibitors to capture and manage leads effectively, providing electronic literature distribution and post-show electronic lead management. This comprehensive approach ensures event success by providing both attendees and exhibitors with a seamless and productive experience.
Lead Management Services
Equally important, effective lead management is essential for maximizing the return on investment for exhibitors. Event Citadel offers a range of lead management solutions, including wireless and paper-free options. Exhibitors can access booth contacts electronically, send follow-up emails, and manage leads through a centralized platform. The system also supports group registrations, allowing organizations or communities to attend events together and fostering a sense of inclusion and belonging.
Custom Integrations
Moreover, to cater to the diverse needs of event organizers, Event Citadel provides standard API and custom integration services. The platform integrates seamlessly with various industry vendors and third-party providers, including Salesforce, Google Analytics, onPeak, and more. This flexibility allows organizers to create a cohesive and efficient event ecosystem, enhancing the overall event experience for attendees and exhibitors alike.
Data Privacy and Compliance
Notably, In an era where data privacy is paramount, Event Citadel is committed to ensuring the highest standards of data security. The company is PCI, SSAE 16 (formerly SAS 70) Type II, and GDPR compliant, providing a comprehensive approach to data security. This ensures that all client and attendee data is protected, giving organizers peace of mind and allowing them to focus on delivering a successful event.
DEI and Sustainability Practices
Additionally, Event Citadel is dedicated to promoting Diversity, Equity, and Inclusion (DEI) and sustainability. The company has implemented various DEI initiatives, such as crafting a DEI mission statement, providing employee training, and ensuring equitable recruitment practices. Their commitment to sustainability includes eco-friendly office initiatives, paperless registration, on-demand badge printing, and virtual badge options. By integrating sustainable practices, Event Citadel aims to minimize its environmental impact and foster a greener mindset among employees, clients, and partners.
Conclusion
In conclusion, Event Citadels’ comprehensive range of services, including registration, analytics, onsite management, lead retrieval, custom integrations, and commitment to data privacy, DEI, and sustainability, make it a trusted partner for event organizers. By leveraging advanced technology and a customer-centric approach, Event Citadel helps clients deliver event success through engaging, inclusive, and well-managed experiences. Whether you’re organizing a small conference or a large trade show, Event Citadel has the expertise and solutions to meet your needs and exceed your expectations. For more information about our services, visit CompuSystems.
By choosing Event Citadel, event organizers can ensure a seamless and successful event experience, backed by a team of dedicated professionals and cutting-edge technology.
Event Citadel: A Leader in Event Registration and Management Solutions
In the ever-evolving world of events — in-person, virtual, or hybrid — the key to a successful assembly lies not just in the content and speakers but equally in the smoothness of its organization and the ease with which attendees can engage. Event Citadel (EC), formerly CompuSystems, has established itself as a leader in providing innovative, flexible, and powerful event registration and management solutions that cater to events of all types and sizes.
The Power of Streamlined Online Registration
In the digital age, a swift and user-friendly registration process is critical. Event Citadels’ event registration solutions are designed to deliver just that – speed, reliability, and ease of use.. Boasting an impressive portfolio, Event Citadel has collected over 100 million dollars in registration fees and handled over 50 million registrations, showcasing both reliability and reach. By offering a customized registration website that caters to various attendee profile types, Event Citadel enables event organizers to provide a fast and seamless registration experience for their attendees and exhibitors, which guarantees first impressions of the event are immensely positive.
To learn more about how Event Citadel optimizes the registration process from start to finish, explore our Online Registration solutions.
Onsite Registration: Sophisticated and Speedy
The importance of efficient on-site registration cannot be overstated. With Event Citadels’ top-tier technology, event participants are welcomed with the industry’s most sophisticated on-site registration experience. Imagine arriving at an event to find streamlined processes that quickly get you from the front door to the show floor without any unnecessary hurdles. From kiosks that offer self-serve badge pick-up to fully staffed registration counters ready to assist, Event Citadel empowers event organizers to facilitate an entrant’s journey with speed and grace.
Discover how our Onsite Registration technology enhances first impressions and keeps your event running smoothly from the moment attendees arrive.
Superlative Event Management for Growth and Efficiency
Managing an event is akin to conducting a complex orchestra with numerous moving parts. Event Citadel helps organizers take control through comprehensive event management solutions, designed to streamline operations, drive growth, and reduce overhead.. No matter the size—from intimate workshops to grand conventions—having Event Citadels’ technology means having an impeccable handle on the event’s logistical, financial, and attendee-related matters. This robust management enables events to not only run smoothly but also thrive and evolve.
Our Event Management tools give organizers complete control over every aspect of their events, from logistics and staffing to budgeting and performance tracking.
Advanced Lead Retrieval: The Key to Business Development
For exhibitors, events are more than networking opportunities; they are venues to make business happen. Event Citadel provides state-of-the-art lead retrieval solutions that help exhibitors attract qualified buyers, develop better sales leads, and close more deals. Through traditional and cutting-edge technologies, the company ensures that participants can easily capture and store valuable contact information, streamlining the post-event follow-up process.
Dive into our Lead Retrieval solutions to see how exhibitors can maximize ROI by capturing and converting qualified leads more effectively.
Attendee Acquisition: Expanding Reach and Engagement
In the competitive events landscape, merely planning and managing is not enough; one must also know how to attract and retain attendees. Event Citadel has demonstrated prowess in attendee acquisition strategies, offering event professionals tools and insights to broaden their marketing reach and foster higher engagement rates. This component of the service suite ensures events are not only well-organized but also well-attended.
Learn how our Attendee Acquisition strategies help you increase attendance and deepen audience engagement across all event formats.
Stellar Customer Success Stories Speak Volumes
Satisfied clients’ testimony is the most telling evidence of Event Citadels’ impact. Organizations such as the Printing United, American Urological Association (AUA), Emergency Nurses Association (ENA), and others have lauded CSI for its impressive contributions. From streamlined registration processes to support in transition from in-person to virtual conferences, Event Citadel has consistently outperformed expectations, providing indispensable services that are responsive to customer needs and agile enough to adapt to rapid changes in the event planning landscape.
Learn how Event Citadel drives long-term client success through expert support, innovative solutions, and four decades-long track record on our Customer Success page.
EC’s Commitment to Thought Leadership
Whether you’re new to event management or a seasoned professional, our blog provides essential reading for anyone looking to stay ahead in the industry remaining at the forefront of the event management field means more than keeping up with trends; it involves setting them. Event Citadels’ continued commitment to thought leadership is evident. For example, our blog provides essential reading for anyone in the event industry, offering gems such as ‘10 Tips on How to Attract Exhibitors to Your Event and Keep Them Coming Back‘ and insightful analyses on emerging norms like ‘Decentralized Registration Becoming the New Normal‘.
An exploration of Event Citadels’ comprehensive suite of services and the testimonies of their diverse clientele paint a clear picture: EC is more than a solution provider; it’s a partner to event organizers and exhibitors alike. Whether through superior registration services, attendee acquisition strategies, or cutting-edge lead retrieval tools, Event Citadel elevates every aspect of the event experience. With EC, event organizers can rest assured that their events will meet the expectations of modern attendees and exhibitors and exceed them, setting new benchmarks in the industry.
As events continue to adapt to new formats and audiences, Event Citadel’s impact will only grow stronger, solidifying its pivotal role in the success of events around the world.
The Modern Professional Event Organizers’ Guide: Leveraging Lead Management Services
In the dynamic realm of event management, where innovation and adaptability are not just beneficial but necessary, understanding how to leverage lead management services has become a crucial strategy for professional event organizers. At Event Citadel (EC), formerly CompuSystems, we’re not only participants in this evolving landscape; we’re architects, driven by a pioneering spirit and a rich lineage of industry innovation. Our expertise, forged over decades, has empowered event organizers and exhibitors of all magnitudes – from intimate gatherings to colossal trade shows – to harness the full potential of lead management services.
Why Lead Management Services Are Essential
In today’s fast-paced event industry, effective lead management maximizes ROI for exhibitors and organizers alike. Good lead management ensures that every interaction, no matter how brief, is captured, analyzed, and nurtured, turning potential leads into valuable business opportunities. At Event Citadel, we are proud to offer tailored solutions that resonate with our adaptability mantra and our unwavering commitment to customer success.
Lead management services, when effectively utilized, can streamline processes, enhance communication, and ensure a cohesive journey for every potential lead. They encompass a broad spectrum of functionalities, from capturing and tracking leads in real-time to analyzing their engagement and optimizing follow-up strategies post-event.
Revolutionizing Event Management with Advanced Lead Capture
Gone are the days of manual lead collection. In the age of digital transformation, EC leverages cutting-edge technology to revolutionize lead capture at events. Our innovative solutions enable exhibitors to engage effortlessly with attendees, capturing vital information via smart badges, mobile apps, or interactive kiosks. This not only enhances the attendee experience but also provides exhibitors with a goldmine of data, ready to be transformed into actionable insights.
Nurturing Leads with Precision and Care
But capturing leads is just the beginning. The true art lies in nurturing them. Our lead management systems are designed to segment leads based on various criteria, enabling personalized follow-up strategies. By understanding the unique interests and needs of each lead, organizers and exhibitors can tailor their communication, ensuring that potential customers receive relevant, engaging information that resonates with them.
The depth of insights our lead management services offer enables continuous event strategy refinement. By analyzing lead behavior, preferences, and engagement levels, organizers better understand their audience, empowering them to design even more compelling and targeted future events. This cycle of feedback and improvement is key to staying ahead in the event management game.
The Event Citadel Difference
What sets EC apart is not just our technology, but our philosophy. As a family-owned entity, we imbue every solution with our core values – innovation, adaptability, and a relentless focus on customer success. Our history is not just a testament to our longevity but a reflection of our ability to evolve, foresee, and adapt to the changing needs of the event management industry.
Our team of experts takes pride in guiding event organizers through the labyrinth of lead management, offering tools and strategic counsel. From understanding your unique event objectives to customizing our solutions to meet your needs, we’re with you every step of the way.
Join the Event Citadel Family
As we look to the future, our commitment remains unwavering; to pioneer, innovate, and empower event organizers and exhibitors to realize their fullest potential. We invite you to experience the Event Citadel difference, harness the power of our lead management services, and elevate your events to new heights of success.
Are you ready to revolutionize your event strategy and maximize your lead potential? Contact Event Citadel today. Let us show you how our lead management services can be customized to transform your event experience, ensuring that every lead is not just captured but nurtured into lasting business relationships. Together, let’s shape the future of event management.
Adapt. Innovate. Excel. With Event Citadel, your success is our legacy.
Enhancing Engagement and Efficiency at the AAPEX Show with Event Citadel's M3 App
CASE STUDY
Objective:
The 2023 AAPEX Show, a key event in the automotive aftermarket industry, set forth three enhanced goals: 1) Foster stronger engagement between exhibitors and attendees; 2) Offer a streamlined method for attendees to access exhibitors’ digital content; 3) Upgrade the New Product & Packaging Showcases, enabling entrants to monitor interest in their showcased products. Moreover, the event aimed to bolster exhibitors’ lead generation and minimize the costs of producing and transporting promotional materials.
Solution:
To achieve its 2023 goals, the AAPEX Show collaborated with Event Citadel (EC), formerly CompuSystems, to implement their M3 product for the event held from October 31 to November 2 at the Venetian Expo. Approximately 600 exhibitors received M3 product QR codes, which were prominently displayed within their booths. These QR codes, linked to the exhibitors’ digital content, enabled attendees to access this information on their smartphones via the M3 web application. For the New Product & Packaging Showcases, specific M3 QR codes were placed in front of each product. When attendees scanned these codes, they instantly received detailed information about the products directly on their phones. This feature not only enhanced attendee engagement but also provided exhibitors with organized lists of interested attendees, including full contact details, through the M3 leads portal. Attendees also benefited by receiving summaries of the booths they visited and the content they accessed, further enriching their event experience.
Gamification:
To boost engagement, EC and the AAPEX Show introduced a gamification element. EC developed an app to track attendee scans of M3 QR codes, with a leaderboard displayed on monitors throughout the convention hall. This feature significantly increased interaction, with the contest’s winner registering over 450 scans.
Impact and Results:
- Engagement: The event saw 28,507 total M3 scans from 4,663 attendees.
- Lead Generation: Exhibitors experienced a 196% increase in overall leads captured.
- Cost Savings: The shift to digital content eliminated the need for printing and shipping materials.
- Efficiency: Attendees appreciated the convenience of not having to carry hardcopy materials.
- Flexibility: Attendees could access information at their leisure, enhancing their experience.
Conclusion:
The implementation of EC’s M3 app at the 2023 AAPEX Show marked a significant step forward in digital engagement and efficiency for trade shows. By successfully addressing the initial challenges, the M3 app not only enhanced the overall experience for both exhibitors and attendees but also introduced a new standard in how content and leads are managed at large-scale events.
Check out our related blog posts
The Future of Events: Unleashing the Potential of QR Codes
What Is Lead Capture, and How Can It Benefit Trade Show Exhibitors?
Triple Play
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The Future of Events: Unleashing the Potential of QR Codes
By Caron Dickinson
In recent years, QR codes have become increasingly prevalent in the events industry, revolutionizing the way organizers and attendees interact with events. These 2D barcodes can be scanned by smartphones, granting users access to digital content or enabling them to complete actions. In this blog, we’ll delve into the transformative impact of QR codes on the events industry.
Seamless Contactless Check-In
One of the most notable advantages of QR codes in the events industry is their ability to facilitate contactless check-in. Attendees can effortlessly check in to events using QR codes, eliminating the need for physical contact. This process not only saves time and minimizes queues but also upholds safety and hygiene standards.
Instant Access to Event Information
QR codes grant attendees instant access to crucial event information. By scanning QR codes on posters, flyers, or other event materials, attendees can access schedules, agendas, speaker bios, and session details. This keeps attendees informed about event activities while reducing the reliance on printed materials.
Effortless Lead Retrieval
QR codes streamline networking at events. Exhibitors can scan QR codes on attendees’ name badges to gather their contact information, thus negating the need for business cards or manual data entry. This seamless experience enables exhibitors to forge connections quickly and efficiently.
On-Demand Electronic Literature Distribution
Exhibitors can leverage QR codes, displayed on booth signage, to disseminate electronic marketing materials to interested attendees. When an attendee scans a QR code, they instantly receive the exhibitor’s materials. This provides a convenient way for attendees to engage with brands while enabling exhibitors to obtain the contact information of potential leads.
Interactive Gamification
QR codes can be employed to gamify events by devising scavenger hunts or other interactive challenges that require attendees to scan QR codes to progress and earn rewards. This element of fun and engagement can boost attendee participation.
Streamlined Feedback and Surveys
QR codes can be utilized to gather feedback and conduct surveys from attendees. Upon scanning a QR code, attendees can share their thoughts and opinions on the event, empowering organizers to collect valuable insights and refine future events.
In conclusion, QR codes are revolutionizing the events industry in numerous ways, enabling organizers to optimize processes, enrich attendee experiences, and obtain valuable data and feedback. As mobile devices continue to proliferate, we can anticipate even more creative applications of QR codes in the events industry.
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Check out our related blog posts
What is Lead Capture, and How Can it Benefit Trade Show Exhibitors?
Integrating Lead Retrieval into Your Trade Show Marketing Strategy
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Integrating Lead Retrieval into Your Trade Show Marketing Strategy
By Trevor Bingham
Trade shows and events provide an excellent opportunity for businesses to network, showcase their products and services, and collect leads. However, simply participating in a trade show or event is not enough to maximize its potential. A well-planned and integrated trade show marketing strategy is critical for success. This includes incorporating lead retrieval into your overall plan.
Lead retrieval is the process of collecting and storing lead information from trade shows and events. By integrating lead retrieval into your trade show marketing strategy, you can ensure that you are making the most of your investment and maximizing your return on investment (ROI).
Here are some tips for integrating lead retrieval into your trade show marketing strategy:
Determine Your Lead Collection Goals
Before you can effectively integrate lead retrieval into your trade show marketing strategy, you need to determine your lead collection goals. This could include the number of leads you want to collect, the types of leads you want to target, and the information you want to gather. Having clear lead collection goals will help you determine the best lead retrieval solution for your needs.
Choose the Right Lead Retrieval Solution
There are many lead retrieval solutions available, and it’s important to choose one that meets your specific needs. Consider factors such as cost, ease of use, compatibility with your existing systems, and the ability to collect and store the information you need.
Integrate Lead Retrieval with Your Marketing Automation Platform
Lead retrieval data should easily import into your marketing automation platform. This will allow you to store lead information in one central location and automate follow-up efforts. The integration of lead retrieval data and marketing automation will help you streamline the lead collection process and improve the efficiency of your follow-up efforts.
Train Your Staff on Lead Retrieval
Your staff is critical to the success of your lead retrieval efforts. Ensure that they are trained on the lead retrieval system you choose and understand the importance of collecting accurate and consistent lead information.
Develop a Lead Follow-Up Plan
Having a well-defined lead follow-up plan is essential to maximizing the ROI of your trade show investment. Your lead follow-up plan should include a timeline for following up with leads, a process for prioritizing leads, and a system for tracking lead progress.
In conclusion, integrating lead retrieval into your trade show marketing strategy is essential for success. By determining your lead collection goals, choosing the right lead retrieval solution, integrating lead retrieval with your marketing automation platform, training your staff, and developing a lead follow-up plan, you can maximize the ROI of your trade show investments and achieve your lead collection goals.
Check out our related blog posts
What is Lead Capture, and How Can it Benefit Trade Show Exhibitors?
What Lead Retrieval Will Look Like Post-Pandemic
Triple Play
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What Is Lead Capture, and How Can It Benefit Trade Show Exhibitors?
by Melissa Ruisz Nazario
Gone are the days of collecting business cards in a fishbowl at events and trade shows. Savvy exhibitors now use lead retrieval, or lead capture, a method for collecting sales leads electronically on and off the show floor using an app that runs on their own smartphone or tablet.
How does it work?
Every attendee is required to wear a name badge while walking on the show floor, and it comes equipped with a QR code containing all of their contact and demographic information. Exhibitors using the lead capture app can scan the attendee’s QR code, giving them instant access to a wealth of data, including:
- That attendee’s name, email address, phone number, and job function
- Valuable demographic information, which may include buying authority and what products and services the attendee is interested in
- Company name, address, business sector, number of employees, and annual contract spend
The fortune is in the follow-up
Did you know that research shows that 50% of buyers choose the vendor who responds first?1 With a lead capture app like CompuLEAD, all of your scanned badge data gets saved to an organized, digital master lead list. This means your sales team can focus on being the first to follow up with hot leads from the show, instead of wasting time keying in contact information and piecing together notes.
Lead capture apps have become so sophisticated that they can now also perform additional functions, such as:
- Viewing full lead contact information in real time, so there’s no need to wait until the show is over to start calling on or marketing to prospective customers
- Sending electronic marketing literature, sell sheets, and videos to attendees directly from the app
- Qualifying leads by adding tags and notes about the type of lead, product interest, and what was discussed at the show, enabling a warmer, more personable follow-up call
- Conducting marketing research with survey questions
Not all lead capture is equal
It’s important to note that although there may be other QR code readers and third-party lead capture apps that can obtain a badge’s ID number and first and last name, in most cases only the official app, selected by show management, will give you the detailed contact, company, and demographic information we mentioned.
That is because the data is usually encrypted by the event registration provider, so you would need to purchase additional lead conversion software or APIs to unlock the rest of the lead information, if that is even available for the show. Oftentimes, this process ends up being more expensive and cumbersome than simply purchasing the show’s official lead capture app.
If given the choice between:
- Scrambling after the show to put together a call list for the sales team from scribbled notes and business cards, or
- Having all of your lead information and notes captured digitally in one, done-for-you organized list so your sales team can follow up as soon as the badge is scanned
Which exhibitor would you rather be?
We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.
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What Lead Retrieval Will Look Like Post-Pandemic
by Kahle Williams
When in-person events return, many exhibitors will opt to use lead retrieval to capture sales leads just as they’ve always done. But how they capture sales leads is likely to change.
The challenge with the most popular lead capture method (i.e., exhibitor scans the attendee’s barcode) is that it can’t be done from 6 feet away. How, then, will exhibitors capture sales leads when they are social distancing?
Luckily, we have a couple of alternative methods that work quite effectively…the first of which is already used by the exhibitors that rent tablets from us:
1. Manual badge number input
In addition to the QR code, every badge has a Smart ID number. Exhibitors can enter this 7-digit number into their lead retrieval app to capture full contact information from the attendee. It takes only a few seconds to enter and they can do it a safe distance away from the attendee.
2. CompuLEAD Kiosk self-scanning
This product is entirely self serve for attendees, eliminating any person-to-person interaction. An attendee walks up to the kiosk and is prompted to scan their badge. The exhibitor receives full contact information from the attendee.
We hope you found this information useful. If you have any questions or comments about this blog, please send us an email at marketing@csireg.com.
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The Triple Play Strategy for Exhibitor Success
How many buyers were at your last event? Did your attendance increase from the previous year? While show organizers know the importance of growing their attendance, one major group they shouldn’t overlook is exhibitors. While sessions and other events are certainly important, having the ability to meet and connect with a variety of exhibitors is huge. In an effort to show exhibitors how important they really are, why not give them some special attention? At CompuSystems, Inc. we have done just that by implementing our “Triple Play” program.
The “Triple Play” provides a one-of-a-kind experience for your exhibitor groups, especially those that would be considered high profile. We provide exceptional service, helping them increase their performance and subsequently, your exhibiting company retention rates.
VIP’s
CompuSystems receives a list of the top 20 VIP exhibitors attending the event. They can be VIP’s for various reasons, including their booth size, their years of participation, etc. CompuSystems will contact these special exhibitors in advance, offering comprehensive, personal concierge service, tailored lead management solutions and one-on-one onsite training.
First Time Exhibitors
CompuSystems will reach out to every first time exhibitor to offer them best practices training, as well as a complimentary, optional webinar hosted by a lead capture expert. Making first time exhibitors feel special from the beginning and giving them the keys to succeed is the foundation for a long lasting relationship.
Exhibitor Registration and Lead Retrieval Co-location
Combining exhibitor registration with lead retrieval pick-up provides a one-stop shop for badges and lead devices. It increases lead retrieval product exposure, is easy to find and is convenient (and oftentimes less expensive) for Exhibit Managers as well.
Exhibitors play an integral role in your event. Provide them with the extra attention they deserve, making their participation as meaningful as possible. You may find yourselves noticing an uptick in exhibitor retention and even booth size.